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In brief / 30′ chrono
Informed and risk-free decisions
Thanks to our data-driven approach coupled with advanced business expertise, we provide you with reliable data and in-depth analyses to secure your investments and optimize your strategy.
Tailored support adapted to your challenges
Our customized studies, combining qualitative, quantitative, geomarketing and AI methods, allow us to formulate concrete and actionable recommendations to precisely address your challenges.
Recognized international expertise
With over 40 years of experience and more than 1,000 studies conducted each year, we put our expertise at the service of your success, both in France and internationally.
The benefits of a customized market study
1
Precise market estimation
An accurate assessment of your market potential helps you size your investments, forecast its evolution, and identify growth opportunities. Quantify the real potential of your target and detect weak signals before your competitors.
2
Prioritize promising segments
The customized approach allows you to segment your market in detail: whether for promising segments, mature ones, or those in decline, each sub-section is analyzed to guide your strategy with precision.
3
Decode purchasing motivations
Precisely identify what drives your customers to choose—or reject—an offer like yours. A detailed analysis of consumer expectations allows you to design perfectly adapted products and services.
4
Strategic recommendations
By combining an advanced data approach with our specialized expertise, we formulate concrete and actionable recommendations, perfectly aligned with your needs and objectives.
5
Competitive intelligence
Evaluate their strengths/weaknesses across 10+ key criteria (price positioning, brand awareness, customer experience…) and define a differentiating competitive advantage.
6
Transform threats into opportunities
An in-depth SWOT analysis alerts you to market risks, allowing you to anticipate regulatory, technological, or behavioral changes, thereby securing your decisions.
The 6 key points for an infallible market study
1
Building a customized methodology: the essential foundation
An approach adapted to your objectives is the foundation of your study. This involves:
- Clearly defining the scope: geographic market, priority target, time horizon
- Choosing hybrid methods:
Quantitative
Large surveys (400+ respondents)
Qualitative
Expert interviews (15-20 people)
Data Science
AI for data processing and prediction
- Anticipating biases: representative sample (age, socio-professional category, zones), calendar avoiding atypical periods (holidays)
- Data ethics: GDPR compliance, systematic anonymization
Common mistake: Choosing a methodology without understanding the objective
2
The data quality imperative: zero compromise
- Check the reliability of sources (certified institutes, representative panels)
- Cross-reference methodologies (online surveys + field interviews + sector data)
- Eliminate cognitive biases with neutral questions and random samples
3
Source diversity: your insurance against blind spots
We combine:
- Primary data: customer surveys, A/B tests, in-store observations, partner interviews, industry experts…
- Secondary data: INSEE reports, sector studies, legislative monitoring, open data
- Alternative data: press reviews, social sentiment (social media analysis)
4
The qualitative/quantitative mix: two sides of the same coin
Qualitative for actionable insights: Communities, interviews, focus groups, and observations help decode motivations, barriers, and behaviors, providing tailored recommendations to adjust your offer/service.
Quantitative for hypothesis validation: Numbers, statistics, and measurable data provide objective validation of trends and allow you to precisely measure the size and evolution of your market.
5
The 360° approach: mapping the ecosystem
- Competition: analyze not only your direct competitors but also indirect competitors and emerging alternatives to identify threats and opportunities.
- Technological and regulatory developments (PESTEL): Take into account Political, Economic, Sociocultural, Technological, Environmental, and Legal factors that can transform the competitive landscape.
- Territory using geomarketing: Leverage geospatial data to analyze the geographic distribution of consumers, identify high-potential areas, and optimize your local presence. This spatial dimension is essential for businesses whose performance depends on their positioning in the field.
6
Photography VS projection: thinking about “tomorrow” starting today
A good market study doesn’t just describe the current state of the market. It must also anticipate future developments and propose prospective scenarios, to avoid a simple snapshot and guide you in making strategic decisions for the long term.
Thanks to its exclusive 360° methodology integrating all these criteria, our market research firm SAD Marketing guarantees you a robust and dynamic approach. We provide you with the necessary advice for your decision-making.
The fatal error to avoid: A study that’s too academic without concrete recommendations
10 business issues that a market study resolves
1.
Launching a new product/service
Issue: Validating demand, identifying unmet needs, or evaluating commercial feasibility.
Who are the target customers? What is the market potential? What are acceptable prices?
2.
Entering a new market
Issue: Evaluating opportunities and risks of geographic or sector expansion.
What are the cultural or regulatory specificities? How to adapt the offer to the local market?
3.
Brand repositioning
Issue: Redefining the image perceived by customers in the face of increased competition or declining market share.
How is the brand currently perceived? What are the unfulfilled expectations?
4.
Pricing strategy definition
Issue: Setting an optimal price (psychological pricing, premium, penetration, etc.)
What is the customers’ willingness to pay? How are competitors’ prices positioned?
5.
Reducing customer attrition
Issue: Understanding the causes of customer loss and dissatisfaction factors.
What are the satisfaction/dissatisfaction factors? What are the alternative offers?
6.
Improving an existing product
Issue: Identifying product shortcomings or anticipating technological developments.
Which features are underused or missing? What are the industry trends?
7.
Communication strategy
Issue: Effectively targeting advertising channels and messages.
Who are the personas to address? Which messages resonate with the target?
8.
Entrepreneurial feasibility
Issue: Validating the economic viability of a project (startup, franchise, etc.)
Is there sufficient demand? What are the financial and operational risks?
9.
Due diligence for acquisition
Issue: Evaluating the current and future potential of the project and understanding the valuation drivers.
What is the perceived value of the target by its customers? What are the valuation drivers?
10.
International expansion
Issue: Adapting a strategy to a multicultural context.
What are the legal or cultural barriers? How to localize the offer (language, packaging, etc.)?
Our complete range of market studies based on your business situation
At SAD Marketing, each study is designed to address your concrete challenges with actionable data. Discover our targeted range:
Store Location
Your challenge:
Avoid costly bad locations and measure the impact on your existing points of sale.
Our method:
- 360° catchment area analysis
- On-site consultant visit
- Predictive revenue modeling
- Cannibalization rate calculation
International Expansion
Your challenge:
Understand the country’s environment and identify market penetration opportunities.
Our approach:
Our international methodology allows you to understand local specificities while maintaining a coherent global vision.
Business Creation
Your challenge:
We study the potential and reliability of your project to maximize your chances of success.
Our approach:
Our comprehensive feasibility study takes into account all critical factors for launching a new business.
Product Launch
Your challenge:
We test your product in the physical and digital market to validate its commercial potential.
Our method:
Our method combines consumer tests, competitive studies, and sales projections.
Due Diligence Acquisition
Your challenge:
We intervene quickly to evaluate the potential of your acquisition and the valuation drivers.
Our approach:
Our approach includes field audits, e-reputation analysis, and identification of growth drivers.
Urban Planning Studies
Your challenge:
Turnkey CDAC files + impact study + compliance certificates. We cover all your needs.
Our approach:
Our expertise includes regulatory aspects and integration into the local ecosystem.
Our difference:
- Customized: adaptation to your budget, timing, and issues
- Speed: -30% timeframe vs. market
- Reliability: 87% of our clients renew their study within 2 years
Why SAD Marketing?
The expertise that transforms your projects into winning strategies
Our Unique DNA
Exclusive hybridization
Artificial and human intelligence combined for unmatched precision
Modular customization
Combine modules (e.g., geomarketing + quantitative)
Speed
Compressed timeframes with optimal quality
Results guarantee
Unlimited access to our experts until validation
SAD vs Others: The Proof by 5
| ADVANTAGE | SAD MARKETING | OTHER FIRMS |
|---|---|---|
| Timeframes | ⏱ 2 to 3 weeks | 4-6 weeks |
| Technology | 🤖 Proprietary AI + Big Data | Basic tools |
| Flexibility | 🧩 100% customizable | Rigid packages |
| International expertise | 🌍 >40 countries covered | Local focus |
Our Ethics: The triple promise
1
Scientific rigor
Cross-checking data for verification
2
Military precision
Error margin ≤8% (vs 15% industry standard)
3
Continuous innovation
Algorithms updated weekly
A dedicated expert team accompanies you throughout your study
At SAD Marketing, each study is carried by a complementary ecosystem of skills.
Our team commitment:
-
•Personalized support: A dedicated contact guides you throughout the project for a customized approach.
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•Collaborative validation: A multi-step validation process, integrating the expertise of our specialists to guarantee quality deliverables.
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•Enhanced responsiveness: An available and proactive team, with optimized response times to address your urgent requests.
“What makes the difference? It’s the good understanding of the issues and the perfect complementarity between technicians and strategists.”
How your market study project unfolds from A to Z with SAD Marketing
Our 4-phase Methodology
1
Strategic Framing
- Formation of a dedicated team: Consultant, Business analyst, Data scientist, Geomarketer
- Collaborative workshop to define your critical KPIs
- Validation of scope (areas, targets, competition)
- Commitment to deadlines and deliverables
2
Customized Data Collection
Activation of our different channels according to the issue
- Panels
- Telephone
- Social networks
- Data Scraping (legal) (social networks, forums, comparison sites)
- Field surveys
3
AI Analysis + Human Expertise
- Data cleaning and cross-referencing
- Detection of hidden insights by our data scientists and our proprietary AI algorithms
- Prioritization of actions by our sector consultants
Artificial Intelligence
+
Human Expertise
4
Operational Delivery
- Executive report
- File presentation
- Action plan recommendation
Report
Presentation
Action Plan
Our exclusive toolbox!
Qualitative Techniques
- Traditional methods: interviews, focus groups, in-store shopper studies
- Online communities: digitalized and asynchronous focus groups
- Advanced social listening (AI semantic analysis)
Quantitative Techniques
- Surveys using multiple methods: web, social networks, telephone, in situ
- Clustering, predictive modeling
- Sector benchmark databases
AI Processing – Data Science
- NLP to analyze 10,000+ customer reviews in 2 hours
- Computer Vision to study satellite images or any image
- Machine Learning to predict your potential and identify your key success factors
- Clustering for precise segmentation of your customers or products
Geomarketing – SAD Interactive
- >1,000 territorial variables available in France and internationally
- Traffic flow on 50 million road segments in France
- Territory analysis for location planning
- Identification of municipalities with revenue potential
- Determination of key success factors for your network
Case studies: our expertise in action
Case #1
Strategic Expansion of a Premium Chocolate Shop
Food retail (Luxury)
Confidential
France
Client challenge
“Determine optimal location areas without cannibalizing the existing network”
Our approach
- Identification of key success factors (traffic flow, competition, local market size, median income, etc.)
- Predictive modeling on more than 100 potential sites with AI scoring
Key deliverables
- Prioritized expansion plan over 3 years
- Real-time evaluation grid for new sites
- Revenue/area estimate with +/- 10% scenarios
Concrete results
- Reduced location costs
- Identified potential: +€50M revenue still achievable
Case #2
Due Diligence for Strategic Acquisition
Manufacturing industry
CAC40 Group
Germany
Client challenge
“Avoid a €3M overvaluation on a complex asset”
Our method
- Double-blind field audit (clients + employees)
- Social listening (e-reputation)
- Identification of valuation drivers
Decisive insights
- Impact on the valuation assessment of the acquisition
- +€9M via the launch of a new product line
Case #3
Shopping Center Revitalization
Commercial real estate
European developer
Belgium
Client challenge
“Stop the foot traffic hemorrhage (-12%/year)”
SAD Solution
- Mixed study: In-situ customer survey (800 respondents) + online community of non-customers (20 respondents)
- Shock analysis:
- Mismatch of 25% of the offer vs. local socio-professional categories
- Security issue in the parking areas
- Very low penetration in a number of nearby municipalities
Concrete actions
- Redeployment of 10 retailers over 2 years
- Security patrols in parking areas
- Google Ads targeting high-potential municipalities
Results
- +14% foot traffic in 9 months
- Average basket: +8.5%
Whatever your business sector, our high-level team conducts your market study
Food and specialized distribution
- Expansion studies
- Urban planning studies
- Studies for new concepts / new services
- Studies for price positioning
E-commerce & marketplace specialists
- Study for website launch
- Analysis of image among customers
- E-reputation
- Purchase journey optimization
Shopping center developers and managers
- Catchment area monitoring
- Understanding of purchasing behavior
- Non-customer recruitment
- Program and sizing study
Senior residences & Nursing homes
- Resident and family satisfaction study
- Potential analysis for new locations
- Optimal price determination
Investment funds & international players
- Support during due diligence processes
Restaurants
- Estimating revenue potential for your project
- Improving your restaurant’s performance
Industrials
- Evaluation of your future product/service potential
- Analysis of your distribution network
- Sales force zoning
SAD Marketing: 3 offices and an international presence
Our headquarters
26 rue Jacques Prévert
59650 Villeneuve d’Ascq
France
Paris
18 rue Gerando
75009 Paris
France
Dubai
Oud Metha Road – 18th St
Dubai
United Arab Emirates
Everything you need to know
1
Who is SAD Marketing?
We are a market research, consulting, and technology firm. We operate in France and internationally for more than 40 years.
Our mission? We make your high-stakes decisions more reliable.
Our expertise? Multidisciplinary teams, human combined with artificial intelligence, business recommendations.
2
What is a market study?
A market study is an in-depth analysis aimed at understanding the characteristics, trends, and dynamics of a specific market. It allows a company to gather crucial information for making informed decisions, whether to launch a new product, enter a new market, or adjust its commercial strategy.
3
How long does it take to complete a market study?
The duration of a market study varies depending on its complexity and objectives. Our shortest studies are completed within 72 hours, the most complex ones in 6 weeks.
4
How quickly can I get a quote for a study?
We commit to providing you with a personalized quote within 72 business hours after receiving your information. This quick turnaround allows you to plan your project rapidly and efficiently.
5
How much does a market study cost?
The cost of a market study depends on several criteria, including the project size, analysis methods used, and the level of detail desired. We offer customized solutions with transparent and competitive pricing.
6
Institute, agency, company, or market research firm: what are the differences?
Although these terms are sometimes used interchangeably, they reflect different approaches.
- A market research institute, typically large, generally benefits from substantial resources and proven methodologies, allowing it to publish reference studies and cover a wide range of sectors.
- An agency emphasizes creativity and communication, often offering innovative methods and marketing insights oriented toward brand activation. The term “agency” is more commonly found for communication or digital services.
- A market research company is a generic term for any commercial enterprise conducting market studies, whether specialized in a specific sector or general.
- A market research firm generally prioritizes personalized and strategic support, offering close follow-up and tailored recommendations to help clients make informed decisions.
Need to know more about our methods or rates? Our team is available to answer all your questions.
Our commitment: Clear communication, quick responses, and personalized support