Pricing Analysis

Price surveys are of three types:

• Surveys of physical product prices in stores
• Surveys of prices for products sold by e-commerce sites or e-commerce platforms
• Price surveys based on specifications and quote requests, particularly in the industrial sector

During a price survey, various information can be collected, including:

• Product name/specific product
• Brand
• Product category according to your own nomenclature
• The product’s EAN code which ensures the best product matching
• Selling price
• Weight or volume: Product unit of measurement (for example, kg, liter, pack, etc.)
• Description of product attributes for item surveys: material, weight, units…
• Packaging: details about packaging (bulk product, package, box, etc.)
• Current promotions: Reductions, special offers or discounts applied to the product
• Availability: Is the product in stock or out of stock?
• Product photo

For SAD Marketing, the reliability of data collected during price surveys is a priority. To guarantee the accuracy and quality of the information gathered, several rigorous measures are implemented throughout the collection process:

• Rigorous selection of sources: We rely on significant samples by choosing varied points of sale that are representative of the market. This includes a diversity of retailers, distribution channels (physical stores, e-commerce) and product types.
• Continuous training of survey teams: The teams in charge of data collection receive regular training to ensure they fully understand the collection criteria, tools used, and verification methods.
• Use of professional collection tools: SAD Marketing uses advanced technological tools to automate and standardize the data collection process. These tools help reduce human errors and ensure the accuracy of the information collected.
• Cross-checks and validations: Each piece of collected data is subjected to a series of internal verifications. Information is compared to reference databases and price histories, allowing any inconsistencies to be identified and their accuracy validated.
• Rigorous quality controls: Before analysis and distribution, the data goes through a strict quality control process, including manual and automatic checks. Any anomaly is detected and corrected to ensure reliable results.
• Transparency and traceability: Each price survey is accompanied by information on the methodology used, the collection period, and the source of the data. This ensures total transparency and allows tracing the origin of each data point.

Thanks to these rigorous processes, SAD Marketing ensures the reliability of the collected data, thus offering its clients high-quality and relevant information for their market analyses.

The frequency of price surveys depends on the nature of the activity, the objective of the survey, and the collection method used.

• Food sector: In physical stores, prices change rapidly, especially for fresh products. It is therefore advisable to conduct price surveys more frequently to track market variations.
• Restaurants: Since prices in restaurants are generally more stable, surveys can be conducted less frequently, depending on the needs of your analysis.
• Textile sector: Due to seasonal cycles, price surveys in the textile sector are generally conducted with each season change, to capture developments linked to collections.
• Non-food products: For non-food items, a semi-annual survey is generally sufficient, although this may vary depending on market trends and specific promotions.
• Online: On the web, prices can fluctuate more rapidly, sometimes even several times a day. Thus, daily monitoring or even multiple times per day is recommended to ensure accurate and real-time tracking of price changes.

Each sector and price collection method requires an adapted approach to ensure the relevance and accuracy of the information collected. We advise you to determine a survey rhythm that corresponds to your market analysis objectives and the dynamics of your sector.

The cost of a price survey service with SAD Marketing varies according to several criteria, allowing our services to be adapted to the specific needs of each client. Here are the main factors influencing the price:

• Nature of the sector: your activity, the frequencies and complexity of the surveys, which impact the final cost.
• Survey frequency: The number of surveys to be conducted (daily, weekly, monthly, etc.) plays an important role in pricing. More frequent surveys require more resources and time.
• Collection method: Whether you choose in-store surveys, internet surveys on e-commerce sites or platforms, or through other specific channels such as quote requests, each method has its particularities and can influence the price depending on the necessary logistics.
• Number of points of sale or products to cover: The volume of data to collect, whether it’s points of sale across a given region or specific products, will also have an impact on the cost.
• Geographical area: of the physical survey directly impacts the cost of the service.
• Period and special conditions: Seasonal events, promotions, or particular price fluctuations can make certain surveys more complex or urgent, which can also affect the price.

Our surveys start with a budget of €1,000. For a precise and personalized estimate, we invite you to contact us directly. We will be happy to discuss your specific needs and provide you with a tailored proposal.

The practice of price surveys, whether conducted online or in-store, is allowed in France. The Court of Cassation (October 4, 2011, 10-21.862) validated this practice by emphasizing that price surveys are a common activity resulting from good business management and free competition.

Yes, comparative advertising on prices is allowed, provided certain rules are respected. It must be based on verifiable, transparent, and objective information, compare similar products, and not mislead or unfairly discredit a competitor. It is also imperative to respect intellectual property rights (logos, brands…).

SAD Marketing conducts price surveys that comply with these requirements, regularly used in comparative advertising campaigns.