Marketing studies, geomarketing & AI consultancy

Know your market. Master your development. Anticipate the future.

Studies, data, and AI at the service of your strategic decisions.

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They trust us

The most demanding retail brands rely on our research

E.Leclerc
Intermarché
Auchan
Carrefour
Monoprix
DomusVi
Mercialys
Sophie Lebreuilly
KFC
Burger King
E.Leclerc
Intermarché
Auchan
Carrefour
Monoprix
DomusVi
Mercialys
Sophie Lebreuilly
KFC
Burger King
E.Leclerc
Intermarché
Auchan
Carrefour
Monoprix
DomusVi
Mercialys
Sophie Lebreuilly
KFC
Burger King
Quick
Starbucks
Léon
Paul
Pokawa
Ladurée
Decathlon
IKEA
Leroy Merlin
Kiabi
Quick
Starbucks
Léon
Paul
Pokawa
Ladurée
Decathlon
IKEA
Leroy Merlin
Kiabi
Quick
Starbucks
Léon
Paul
Pokawa
Ladurée
Decathlon
IKEA
Leroy Merlin
Kiabi
45+
Years of Expertise
Since 1981
1 000+
Studies per Year
Across all terrains
40+
Countries Covered
Europe, Africa, Middle East, Americas
Technology — PredictOps

When our algorithms
save lives.

SAD Marketing collaborates with the SDIS 25 (French Fire & Rescue Services) and the FEMTO-ST research lab to develop PredictOps — a spatial forecasting algorithm that anticipates emergency interventions before they occur.

Our conviction: if this technology is reliable enough to optimize emergency response resources, it is undeniably precise enough to predict your projected turnover. Same models. Same rigor. Applied to your commercial expansion.

Academic Research
Developed in partnership with FEMTO-ST, a leading CNRS research unit in spatial analysis.
Field-Validated Precision
Deployed by SDIS 25 to anticipate civil safety interventions. Accuracy validated on real data.
Transposed to Retail
The same spatial, sociodemographic, and predictive variables applied to store revenue modeling.
Validated by backtesting
Systematic backtesting on our entire historical database since 1981.
Economic Watch · Monthly Update

Retail Market
Trends Indicator

Every month, our analysts compile data from the Bank of France and INSEE to produce the only dedicated sector-specific indicator for retail in France.

Evolution by channel (hypermarkets, city centers, outskirts)
Sector analysis (food, equipment, leisure)
Advanced signals for your opening decisions
Latest issue · March 2026
+1.2%
Market Indicator – Home Equipment Sector
Access the reports
Home equipment · France
+1,2%
March 2026
vs 2025
Energy renovation
+4,8%
Furniture
-6,1%
Strong trend
Stagnating impulse purchases, strong growth in energy renovation. Time to rethink in-store assortments.
They Trust Us

Leading networks securing their expansion with SAD

Food & Beverage
Fast food, casual dining, food courts. 30+ years of sector expertise.
Mass Retail
Hypermarkets, supermarkets, discounters: every concept tailored.
Specialized Franchise
Optical, beauty, sports, DIY. Integrated studies for all concepts.
Commercial Real Estate
Investment funds, developers, REITs. Area potential evaluation.

Your next location deserves
certainty, not intuition.

Our experts analyze your project for free and recommend the methodology best suited to your challenge.