SAD Marketing

Marketing studies, geomarketing & AI consultancy

Know your market. Master your development. Anticipate the future.

Studies, data, and AI at the service of your strategic decisions.

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Open a Store Optimize my Network Understand my Market Expand Internationally
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They trust us

45+
Years of Expertise
Since 1981
1 000+
Studies per Year
Across all terrains
40+
Countries Covered
Europe, Africa, Middle East, Americas
Your Context

What is your current priority?

Every network has its own challenges. Our experts adapt to your specific context.

Open a Store

You have identified a location. Before signing the lease, secure your investment with an advanced CAP, ELM, or EGM.

ImpactCompetitionRegulation
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Optimize my Network

Cannibalization between stores, untapped white spaces, disparate performance: visualize your potential.

CannibalizationIsochronesHeatmaps
SAD Interactive

Launch a Market Study

Tailor-made studies (quali, quanti, data) to analyze your markets, test your concepts, and understand your customers.

LaunchExpansionPricing
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Technology — PredictOps

When our algorithms
save lives.

SAD Marketing collaborates with the SDIS 25 (French Fire & Rescue Services) and the FEMTO-ST research lab to develop PredictOps — a spatial forecasting algorithm that anticipates emergency interventions before they occur.

Our conviction: if this technology is reliable enough to optimize emergency response resources, it is undeniably precise enough to predict your projected turnover. Same models. Same rigor. Applied to your commercial expansion.

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Academic Research
Developed in partnership with FEMTO-ST, a leading CNRS research unit in spatial analysis.
Field-Validated Precision
Deployed by SDIS 25 to anticipate civil safety interventions. Accuracy validated on real data.
Transposed to Retail
The same spatial, sociodemographic, and predictive variables applied to store revenue modeling.
Validated by backtesting
Systematic backtesting on our entire historical database since 1981.
Our Ecosystem

A continuum from field data to platform

From expert consulting to SaaS mapping platforms.

PredictOps
PREDICTIVE AI

PredictOps

Predictive revenue modeling via Machine Learning. Trained on 45 years of transactional and demographic data.

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SAD Interactive
SAAS PLATFORM

SAD Interactive

Visualize your entire network: isochrones, heatmaps, white spaces.

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Augmented Regulatory Studies

Expert analysis that protects your investment, going beyond basic compliance.

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International Expansion

Dubai, Middle East, Africa, Europe. Macro-economic audits and local potential assessment.

Explore international

Global Market Research

The alliance of human insight and predictive data. Tailor-made qualitative, quantitative, and geomarketing studies.

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Economic Watch · Monthly Update

Retail Market
Trends Indicator

Every month, our analysts compile data from the Bank of France and INSEE to produce the only dedicated sector-specific indicator for retail in France.

Evolution by channel (hypermarkets, city centers, outskirts)
Sector analysis (food, equipment, leisure)
Advanced signals for your opening decisions
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Total French Retail
-0,5%
July 2025
vs 2024
Hypermarkets
+1,9%
Furniture
-6,1%
They Trust Us

Leading networks securing their expansion with SAD

Food & Beverage
Fast food, casual dining, food courts. 30+ years of sector expertise.
Mass Retail
Hypermarkets, supermarkets, discounters: every concept tailored.
Specialized Franchise
Optical, beauty, sports, DIY. Integrated studies for all concepts.
Commercial Real Estate
Investment funds, developers, REITs. Area potential evaluation.

Your next location deserves
certainty, not intuition.

Our experts analyze your project for free and recommend the methodology best suited to your challenge.

Schedule my Free Consultation