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STUDIES CONSUMERS

Understand and anticipate consumer behavior with our highly targeted studies

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We constantly decipher consumption behaviors in France and internationally with our innovative, targeted, and tailor-made methodological approaches.

Our solutions tailored to your needs

Recruit and/or retain?

We define the strategic directions to develop your business

Our qualitative studies

They are designed to deeply understand why and how your consumers are attached to your brand, store, or product.

By analyzing their consumption patterns and motivations, we can develop relevant strategies perfectly aligned with your target.

Our quantitative studies

They aim to describe and analyze the attitudes, opinions, and behaviors of your customers and non-customers.

This analysis allows us to identify strengths and weaknesses and make informed and operational decisions.

Social Listening


We scan social networks and Google reviews to capture insights.

This spontaneous information helps understand your online reputation. We identify customer satisfaction drivers, dysfunctions, and expectations.

Our data collection methods

In-situ, web, social networks, telephone… The collection method is tailored to your issue and budget.

Our qualitative studies

They are designed to deeply understand why and how your consumers are attached to your brand, store, or product.

By analyzing their consumption patterns and motivations, we can develop relevant strategies perfectly aligned with your target.

Our quantitative studies

They aim to describe and analyze the attitudes, opinions, and behaviors of your customers and non-customers.

This analysis allows us to identify strengths and weaknesses and make informed and operational decisions.

Social Listening


We scan social networks and Google reviews to capture insights.

This spontaneous information helps understand your online reputation. We identify customer satisfaction drivers, dysfunctions, and expectations.

Our data collection methods

In-situ, web, social networks, telephone… The collection method is tailored to your issue and budget.

A team of experts at your service: from data collection to action plan

Creating the methodological approach

Building the questionnaire

Data processing and analysis

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