45 years of experience.
Tomorrow's technology.
SAD Marketing is not a startup that raised funds to buy data. We are a firm that has been producing data since 1981, supporting the most demanding retail networks in France in their strategic location decisions.
Founding of the firm
Creation of SAD Marketing in Paris. Objective: provide retail networks with the analytical tools they need to optimize their commercial locations.
First proprietary GIS tools
Development of the first internal digital mapping and exclusive behavioral databases.
Acceleration of digital geomarketing
Migration to web-native geomarketing tools. Originally consultants, we also became software publishers.
Launch of SAD Interactive
Creation of the SaaS mapping platform, allowing clients to visualize their studies in real-time.
SDIS 25 & FEMTO-ST Collaboration
Start of the partnership with the CNRS FEMTO-ST laboratory for the development of PredictOps — a firefighter intervention prediction algorithm.
Augmented Consulting
Transposition of predictive algorithms to retail. SAD Marketing becomes the first firm to offer impact studies augmented by Machine Learning validated in the field.
What Sets Us Apart
AI Augments, It Doesn't Erase
We don't believe in algorithms alone. An expert consultant combined with our models provides a level of reliability that no self-service platform can reach.
Proprietary Data as an Advantage
45 years of sales data, traffic, and consumer behavior. This inimitable historical base is our strongest barrier to entry against SaaS platforms.
Millions are at Stake
We don't just produce reports. We reduce the risk of investments involving hundreds of thousands or even millions of euros. Rigor is our moral obligation.
Partners validating our technology
SDIS 25 — Fire & Rescue Services
PredictOps operational partner since 2020. The SDIS 25 uses our technology to anticipate emergency interventions and optimize the distribution of rescue resources.
FEMTO-ST — CNRS Laboratory
Mixed research unit CNRS / University of Franche-Comté. FEMTO-ST is a leading player in system sciences, spatial modeling, and complex data analysis.
Let's talk about your project
A 30-minute consultation with one of our experts is enough to define the right analytical instrument for your challenge.