45 years in the field.
Tomorrow's technology.
SAD Marketing is not a startup that raised funds to buy data. We are a firm that has been producing data since 1981, supporting the most demanding retail networks in France in their strategic location decisions.
They trust us
45 years of location decisions, signed off
Our technology saves lives
before securing your investments.
Since 2020 our predictive algorithms have been tested on the most demanding ground there is: emergency response. With the Doubs fire and rescue service and the CNRS FEMTO-ST laboratory, we built PredictOps to anticipate emergency interventions. Those same models, validated by public research, are what we transpose to your expansion projects.
SDIS 25 — Fire & Rescue Services
PredictOps operational partner since 2020. The Doubs fire and rescue service uses our technology to anticipate emergency interventions and optimise the distribution of rescue resources.
FEMTO-ST — CNRS Laboratory
Joint research unit CNRS / University of Franche-Comté / ENSMM, a leading player in system sciences, spatial modelling and complex data analysis. Our scientific partner for the validation of the PredictOps algorithms.
What really sets us apart.
AI augments, it doesn't erase
We don't believe in algorithms alone. An expert consultant combined with our models provides a level of reliability that no self-service platform can reach.
Proprietary data as an advantage
45 years of sales data, traffic, and consumer behavior. This inimitable historical base is our strongest barrier to entry against SaaS platforms.
Millions are at stake
We don't just produce reports. We reduce the risk of investments involving hundreds of thousands or even millions of euros. Rigor is our moral obligation.
Expertise has a face and a name.
Behind every study are people who put their name on it. Our consultants sign their recommendations — that is what separates us from a self-service platform.
For 20 years he has supported networks in their development, their store locations and the optimisation of their profitability. He sits on the Expert Committee of the French Franchise Federation (FFF).
He joined the firm in 2016, leads the digital division and co-directs the PredictOps research laboratory. He works on retailer pricing strategies across Europe.
Federation
“Christophe Neppel, of the firm SAD Marketing, joins the FFF expert committee. For 20 years he has supported networks in their development, their store locations, and the optimisation of their profitability.”
This presence at the highest level of the retail ecosystem guarantees our clients studies that are not only technically exhaustive, but strategically aligned with the regulatory and financial stakes of expanding networks.
Forty-five years, eight turning points.
Founding of the firm
Creation of SAD Marketing in Paris. Objective: provide retail networks with the analytical tools they need to optimize their commercial locations.
First proprietary GIS tools
Development of the first internal digital mapping and exclusive behavioral databases.
Acceleration of digital geomarketing
Migration to web-native geomarketing tools. Originally consultants, we also became software publishers.
Launch of SAD Interactive
Creation of the SaaS mapping platform, allowing clients to visualize their studies in real-time.
SDIS 25 & FEMTO-ST collaboration
Start of the partnership with the CNRS FEMTO-ST laboratory for the development of PredictOps — a firefighter intervention prediction algorithm.
Augmented Consulting
Transposition of predictive algorithms to retail. SAD Marketing becomes the first firm to offer impact studies augmented by Machine Learning validated in the field.
FFF Expert Committee
Christophe Neppel joins the Expert Committee of the French Franchise Federation, at the highest level of the franchise development ecosystem.
Our tools opened to all
Our geomarketing simulators go public: catchment area, network coverage, regulatory pre-diagnosis. The same statistical material as our studies, self-service.
Two French bases, a bridge to 40 countries.
Three offices, field teams across France, and the capacity to operate in markets where open data simply does not exist.
We operate in an average of 40 countries a year, across four continents. Our Dubai office coordinates Middle East and North Africa operations. In markets where open data does not exist, we rebuild our own statistical material from scratch.
Judge us on our work, not our promises.
Let's talk about your project
A 30-minute consultation with one of our experts is enough to define the right analytical instrument for your challenge.