SAD Marketing
Healthcare & Silver Economy

Healthcare demands precision. Not intuition.

Investing in the medico-social or healthcare sector requires an irrefutable long-term vision. We cross-reference care flows, supply gaps, and demographic projections to secure your locations.

Study a Territory
Sector Challenges

A sector under demographic and regulatory pressure.

We transform healthcare data complexity into clear investment decisions.

Identifying Care Gaps

SAD Solution

Our algorithms measure the gap between demand (pathology profile, age) and current supply to identify priority 'white zone' locations.

Silver Eco Purchasing Power

SAD Solution

We analyze senior (75+) assets and income as well as local family structure to validate the solvency of residence concepts.

Securing Regulatory Filings

SAD Solution

Our reports provide the objective data evidence required by authorities for obtaining licenses or capacity extensions.

Anticipating Future Needs

SAD Solution

Our predictive models integrate long-term aging curves, allowing you to size your facilities for the next 20 years.

Tailor-made studies for medico-social care

Expansion

Territorial Master Plan

Prioritization of regions and cities for the development of nursing home networks or personal services based on local equipment ratios.

Local Analysis

Healthcare Implantation Study

Full medico-social catchment area file: recruitment basin, care profile, attractiveness vs. existing competition.

Validation

Demand / Solvency Audit

Specific analysis of senior household income flows to validate projected stay or service rates.

Quality framework

Patient & family satisfaction studies

We conduct patient and family satisfaction studies in line with our clients' quality commitments (HAS framework, certification, continuous improvement).

Healthcare Geomarketing FAQ

Tout ce que vous devez savoir sur nos solutions.

How do you assess the potential for a new care home or senior residence?
We analyze more than just current demographics. We model local population aging over 5 and 10 years, cross-referenced with the purchasing power of seniors and their families (caregivers), existing competition, and planned projects.

Are your studies recognized by health authorities?
Yes, our expert reports are regularly used by our clients to support their applications for authorization or bed extension with Regional Health Authorities (ARS in France). The rigor of our methodology is recognized by public decision-makers.

Do you work on innovative concepts like senior co-living or shared housing?
Absolutely. The 'Silver Economy' is evolving rapidly. We adapt our models to test the viability of new concepts by measuring the appetite of local populations and their financing capacity.

Need Expert Insight?

Guaranteed confidentiality for your health and medico-social development projects.

Contact our Healthcare Expert