Identify. Value. Arbitrate. Secure. The Asset is Real Estate. Value is in the Data.
A tenant contesting their rent, a retailer hesitant to sign, an investor demanding hard proof: the answer is always certified territorial intelligence from SAD Marketing.
A broad coverage to address every concern of REITs, asset managers, investors and operators: anchor-tenant analysis, programming, potential and continuous monitoring.
of proprietary historical data
to scope your request with an expert
accuracy on foot traffic analyses
commercial assets studied in France
Managing assets without data is a high-stakes gamble.
Each poorly evidenced decision can cost millions. Here are the traps our studies help you avoid.
Rental value contested without commercially viable evidence
Our certified field counts provide legally defensible evidence of footfall, directly usable in lease renewal negotiations.
Growing vacancy with no clear leasing strategy
Our retailer scoring matches your zone's profile to the implantation criteria of hundreds of national and international brands.
Untracked competitive developments nearby
Our ongoing territorial monitoring flags new commercial permits filed within a 30km radius of your asset.
Declining attractiveness with no root cause identified
Our full asset diagnostic (visitor profile, tenant mix, footfall benchmarks) identifies causes and prescribes a repositioning plan.
A broad coverage, from diagnosis to ongoing monitoring
Four complementary services to address every concern of REITs, asset managers, investors and operators.
Customer / non-customer study
Fine-grained analysis of anchor footfall and secondary catchment. Profiling of actual visitors and identification of non-customers to win back.
Programming / sizing study
Optimal centre size, tenant mix, positioning and fit between the planned offer and the catchment expectations.
Potential study
Estimation of the zone's revenue potential, commercial capacity by unit type and arbitration between scenarios.
Continuous catchment monitoring
Real-time tracking of the catchment area, alerts on competitive moves and major demographic shifts.
What you get, concretely
Certified traffic report
Timed pedestrian and vehicle counts by our field investigators, combined with anonymized mobile data, benchmarked against sector norms across France.
Zone mapping & visitor profile
True isochrone delimitation (not generic), visitor sociodemographic profile, penetration rate, and geolocated direct and indirect competitors.
Retailer attractiveness scoring
Matching between your zone's profile and location criteria of our national retailer database. Prioritized list for your leasing team.
"During our lease renewal negotiations, SAD Marketing's footfall analyses enabled us to legally justify our rental values against challenging tenants. We preserved 100% of our base rent."
Questions about Commercial Real Estate
Tout ce que vous devez savoir sur nos solutions.
How do you demonstrate the traffic of a shopping center?
What type of retailers can you recommend for a retail park?
Do you also deal with struggling assets (vacancy > 20%)?
How do you support asset arbitrage?
Do you analyze rental reversion potential?
What is the accuracy of your flow counts for shopping centers?
Do you use mobile geolocation data (GPS pings)?
How do you help with the commercialization of vacant units?
Do you conduct merchandising mix audits?
What is your experience with healthcare real estate?
Want to understand your visitors' experience?
Once your asset is valued, leverage qualitative studies to grasp shopper motivations and improve your tenant mix strategy.
Got an asset to evaluate?
In 15 minutes, an SAD Marketing expert will tell you whether — and how — we can add value for your portfolio.