SAD Marketing
International Expertise · 40+ countries / year

The world as
your expansion territory.

Dubai, Abu Dhabi, Riyadh, Casablanca, Berlin, Warsaw. Where consumer SaaS solutions are blind due to lack of local data, SAD Marketing brings 45 years of methodological know-how transposable to any market.

Rare on the geomarketing market: a true international analysis capacity across Europe, Africa, Middle East and the Americas. Our presence in these markets over several decades gives us unique data, a fine-grained understanding of consumer behaviour and a complete retail panorama.

Speak to an International Expert
Markets Covered

Europe, Africa, Middle East, Americas

We operate in 40 countries on average per year, across all continents.

Middle East

UAEQatarSaudi ArabiaKuwait

Premium consumption behavior, no VAT, middle class growth.

North Africa

MoroccoAlgeriaTunisiaEgypt

Fast-expanding organized retail markets, local competition to map.

Central Europe

PolandCzech RepublicRomaniaHungary

Maturing retail markets, opportunities for first sectoral settlements.

Methodology

Our 5-Phase Approach

1

Macro-economic Territory Audit

Analysis of GDP per capita, consumption structure, commercial regulations, applicable taxation, exchange rates and political risk.

2

Local Competition Mapping

Identification of local and international players already established. Analysis of their positioning and catchment areas.

3

Zone Potential Estimation

Transposition of our revenue model taking into account local consumption specificities and purchasing power differentials.

4

Entry Barrier Analysis

Commercial regulations, customs duties, import obligations, local practices, counterfeit risks and brand protection.

5

Strategic Deliverable & Support

Complete report with recommendation of priority zones, financial model and support options during local negotiation phases.

Your first international market in sight?

Tell us your concept, your target zone and your schedule. We respond within 48 hours.

Start my International Project

International Expansion FAQ

Tout ce que vous devez savoir sur nos solutions.

Which countries do you cover?
On average we operate in 40 countries per year across every continent: Europe, Africa, the Middle East and the Americas (North and South). Our expertise lets us tackle markets where open data is non-existent by building our own expert statistical material.

How do you handle the absence of local data (e.g. census/INSEE)?
That's our added value. Where open data is missing, we draw on heterogeneous sources: mobile-telephony flows, private urban-planning data and direct field audits.

Do you support the actual market setup?
Beyond the classic geomarketing study, we audit local regulatory entry barriers and consumption specificities, and help identify legal partners.

Can PredictOps be used internationally?
Yes, but it requires recalibrating the algorithm to the target market. The model learns the new sales drivers (e.g. the car-access vs. mall ratio in the Middle East) to guarantee our precision standard.

Do you account for differences in purchasing power?
Absolutely. We apply local purchasing-power parity (PPP) ratios to estimate the real potential of your zones against a French benchmark revenue.

Do you carry out Master Franchise studies?
Yes, it's a common request. We help networks size the Master Franchise contract by calculating the number of openings theoretically possible across the entire country.

Do you operate on site?
Field audits are systematic in North America, Europe and the Middle East on your target zones, to integrate physical variables that satellite or digital data cannot see.

Do the studies factor in local taxation?
Yes, our modelling incorporates the impact of specific taxes, rental charges and labour requirements to land on reliable gross-profitability forecasts.

How long does an international study take?
The timeline necessarily includes a raw-data collection phase that is often complex to source. Allow 6 to 10 weeks on average for an entirely new market.

How much does an international expansion study cost?
Export support missions are quoted case by case depending on the continent, the area covered (macro national study or precise premises audit) and the need for on-site auditing.