71 brands · 109,151 locations Pilot country

Retail brands in Germany.

For every network, how much of the population it actually reaches — which is a far more telling figure than a store count, and the only one that lets you compare two chains of different sizes, or the same chain either side of a border.

Networks tracked

from 30 locations up

Locations

109,151

from 5,113,584 points of interest

Reference population

83,526,777

Kontur H3 grid (November 2023)

Source density

122

index, France = 100

Ranking

The networks most widely spread .

Share of the population living within 5 kilometres of a location. The 10 km radius that structures the French pages does not work here: across these fifteen networks it only spans 86.1 % to 99.8 % — it has stopped telling them apart. At 5 km the gap runs from 65 % to 96.4 %, and the ranking becomes readable again.

Brand Coverage within 5 km Cov. 5 km Cov. 10 km

1 Deutsche Post

96.4 % 99.8 % 2 Volksbank

90.7 % 98.3 % 3 Sparkasse

90.6 % 98.5 % 4 Edeka

87.2 % 98.3 % 5 Lidl

81.3 % 96.5 % 6 Netto

79.8 % 96.7 % 7 Rewe

79.5 % 93.8 % 8 KiK

77.1 % 95.5 % 9 Aral

72 % 90.5 % 10 Rossmann

70.2 % 90.4 % 11 dm

68 % 86 % 12 Shell

67.4 % 87.4 % 13 Ernsting's family

67.3 % 87.7 % 14 Volkswagen

67.2 % 92.4 % 15 Penny

65 % 84.7 %

federal states

Retail by federal states .

Population of each federal state and number of networks present there with at least two locations. Population is summed from the same grid that feeds the coverage figures: one denominator for the whole country.

North Rhine-Westphalia

18,071,904 inhab. 71 networks

Bavaria

13,256,240 inhab. 70 networks

Baden-Württemberg

11,034,644 inhab. 71 networks

Lower Saxony

8,016,884 inhab. 70 networks

Hesse

6,238,712 inhab. 70 networks

Rhineland-Palatinate

4,223,858 inhab. 69 networks

Saxony

3,997,620 inhab. 69 networks

Berlin

3,803,612 inhab. 69 networks

Schleswig-Holstein

2,952,976 inhab. 61 networks

Brandenburg

2,524,290 inhab. 59 networks

Saxony-Anhalt

2,170,093 inhab. 61 networks

Thuringia

2,041,373 inhab. 59 networks

Hamburg

1,793,313 inhab. 64 networks

Mecklenburg-Vorpommern

1,576,421 inhab. 59 networks

Saarland

998,423 inhab. 57 networks

Bremen

685,895 inhab. 58 networks

Every brand, by sector .

Grocery

7 brands · 24,359 stores

Edeka 87.2 % Rewe 79.5 % Netto 79.8 % Lidl 81.3 % Penny 65 % Norma 48.8 % Kaufland 48.7 %

Banking

4 brands · 23,432 branches

Sparkasse 90.6 % Volksbank 90.7 % Postbank 63.7 % Commerzbank 55.3 %

Services

1 brand · 13,310 outlets

Deutsche Post 96.4 %

Car dealerships

11 brands · 10,856 dealerships

Volkswagen 67.2 % Ford 58.8 % Opel 56 % Audi 56.4 % Renault 51.9 % Mercedes-Benz 46.7 % Seat 50.2 % Peugeot 38.6 % Toyota 40.6 % Citroën 36.9 % BMW 35 %

Fashion and footwear

18 brands · 9,785 stores

KiK 77.1 % Ernsting's family 67.3 % Takko 59.5 % NKD 44.9 % C&A 40.3 % H&M 38.1 % New Yorker 34.7 % Jack & Jones 30.7 % Vero Moda 28.8 % Mango 20.5 % Calzedonia 21.4 % Swarovski 17.5 % Zeeman 15.4 % Foot Locker 18.4 % Intimissimi 16.6 % Zara 15 % Claire's 14.4 % Guess 8.3 %

Fuel

6 brands · 6,937 stations

Aral 72 % Shell 67.4 % Esso 38.5 % Avia 18.3 % TotalEnergies 28.3 % JET 22.8 %

Beauty

5 brands · 5,814 salons

Rossmann 70.2 % dm 68 % Müller 36.9 % Rituals 31.6 % Douglas 7.8 %

Food service

5 brands · 3,815 restaurants

McDonald's 63.7 % Burger King 49.1 % Subway 47.3 % Domino's Pizza 35.1 % Starbucks 20.1 %

Telecoms

1 brand · 1,567 stores

Vodafone 60.9 %

Discount

1 brand · 1,492 stores

TEDi 57.2 %

Training

1 brand · 1,294 centres

Schülerhilfe 62 %

Insurance

1 brand · 1,182 branches

DEVK 55.1 %

Vehicle inspection

1 brand · 1,156 centres

Dekra 52.1 %

Homeware

1 brand · 787 stores

JYSK 48.5 %

Hairdressing

1 brand · 766 salons

Klier 43.7 %

Car rental

2 brands · 748 branches

Europcar 44 % Hertz 16 %

Sport and fitness

1 brand · 599 clubs

Intersport 38.3 %

Car servicing

1 brand · 410 centres

Carglass 40.9 %

Electronics and appliances

1 brand · 367 stores

MediaMarkt 36.3 %

Hotels

1 brand · 250 hotels

Ibis 25.9 %

Hearing care

1 brand · 225 stores

Amplifon 21.7 %

White space

Present in France, absent from Germany .

Retail networks with at least 150 locations in France whose brand and parent group are both absent from this country's record. This is the reading a development director is after: not an inventory of a market they know, but the list of those not yet in it. The threshold excludes regional chains, and the group filter avoids declaring absent a brand that operates here under another name.

Intermarché 2,937 in France E.Leclerc 1,941 in France Laverie Révolution 1,919 in France Aldi 1,725 in France Vival 1,528 in France Avatacar 1,500 in France Optic 2000 1,426 in France Carrefour 1,380 in France Picard 1,327 in France Gamm Vert 1,275 in France Elan 1,188 in France Carrefour Market 1,119 in France CocciMarket 1,113 in France Super U 1,103 in France Point P 1,073 in France Auchan 1,055 in France Mondial Pare-Brise 1,031 in France Krys 1,016 in France

Absence from the record is not proof of absence from the market: a brand may operate here under a local name, or be too recent for the source to describe. Brand pages linked here are in French.

Method

What these figures do and do not say .

The chain

Locations — Foursquare Open Places, filtered to the country, de-duplicated at 200 metres per brand.
Brands — a reference curated country by country. French patterns are not inherited: applied blind, they credited the French Red Cross with 65 locations in Luxembourg, where the operator is in fact the Luxembourg Red Cross.
Population — Kontur H3 grid (November 2023), 83,526,777 inhabitants, the same grid for coverage and for federal states.
Recorded — 23 August 2026.

The limit, not yet quantified

This country has not yet been calibrated: its recorded counts have not been confronted with the network sizes brands publish. Where the measurement has been made, the ratio departs from 1 in both directions and varies from one network to the next — there is no single factor that would correct the whole.

These figures therefore serve to rank and compare networks against each other — presence, absence, hierarchy, relative reach. They are not a store count, and this page does not present them as one.

Put up to three networks on the same map — location by location, population covered at the radius you choose, weight by federal state and opening rhythm. The tool's country selector is set to Germany.

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Frequently asked questions about retail brands in Germany

Tout ce que vous devez savoir sur nos solutions.

How many retail brands are tracked in Germany?

71 networks with at least 30 locations recorded, for 109,151 locations in total, screened from 5,113,584 commercial points of interest in the country.

Which indicator does this page lead with, and why?

Share of the population living within 5 km of a location. The 10 km radius used on the French pages saturates here: across the fifteen largest networks it only spans 86.1 % to 99.8 %. At 5 km the spread widens to 65 %–96.4 % and the ranking becomes informative again. The radius is measured, not conventional.

Are these the exact numbers of stores?

No. This country has not yet been calibrated — its recorded counts have not been confronted with the network sizes brands publish. They should be read in relative terms only: ranking, presence, absence, comparison between networks.

Where does the data come from?

Locations come from Foursquare Open Places, resolved through a brand reference curated for this country. Reference population: Kontur H3 grid (November 2023). Recorded 23 August 2026.

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