Fashion and footwear

Swarovski in Germany.

121 stores recorded across 16 federal states. 17.5 % of the population lives within 5 kilometres of one of them.

stores recorded

121

#64 network in the country by reach

Coverage within 5 km

17.5 %

of the country population

Coverage within 10 km

34.2 %

of the country population

Density

0.14

per 100,000 inhabitants

Cross-border comparison

Swarovski either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Germany

0.14

stores / 100,000 inhab.

121 stores for 83,526,777 inhabitants

France

0.27

stores / 100,000 inhab.

184 stores for 66,964,453 inhabitants

Gap

-47 %

density in Germany vs France

The network is less dense in Germany than in France. At French density it would count 230 stores.

federal states

Where Swarovski actually stands .

The index compares the network's density in the federal state with its national density: above 100, the brand is over-represented there relative to its own average.

federal state Locations No. Share Index

North Rhine-Westphalia

25 20.7 % 95

Bavaria

23 19 % 120

Baden-Württemberg

16 13.2 % 100

Hesse

14 11.6 % 155

Berlin

7 5.8 % 127

Hamburg

7 5.8 % 269

Lower Saxony

6 5 % 52

Rhineland-Palatinate

6 5 % 98

Saxony

5 4.1 % 86

Saxony-Anhalt

4 3.3 % 127

Fashion and footwear

Other networks in the same sector .

KiK

2,829 stores · 77.1 % within 5 km

Ernsting's family

1,811 stores · 67.3 % within 5 km

Takko

1,408 stores · 59.5 % within 5 km

NKD

1,099 stores · 44.9 % within 5 km

C&A

438 stores · 40.3 % within 5 km

H&M

394 stores · 38.1 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by federal state.

Compare on the map

Reading the figures

The 121 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by federal state — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Germany →

Frequently asked questions about Swarovski in Germany

Tout ce que vous devez savoir sur nos solutions.

How many stores does Swarovski have in Germany?

The record of 23 August 2026 identifies 121 Swarovski stores in Germany, across 16 federal states. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Germany does Swarovski reach?

17.5 % of the population lives within 5 kilometres of a Swarovski, and 34.2 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Swarovski denser in Germany or in France?

Per 100,000 inhabitants, Swarovski has 0.14 stores in Germany against 0.27 in France — a density 47 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Swarovski

Underserved catchments, competitive overlap and potential by federal state in Germany.

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