Fashion and footwear

H&M in Germany.

394 stores recorded across 16 federal states. 38.1 % of the population lives within 5 kilometres of one of them.

stores recorded

394

#45 network in the country by reach

Coverage within 5 km

38.1 %

of the country population

Coverage within 10 km

59.7 %

of the country population

Density

0.47

per 100,000 inhabitants

Cross-border comparison

H&M either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Germany

0.47

stores / 100,000 inhab.

394 stores for 83,526,777 inhabitants

France

0.33

stores / 100,000 inhab.

223 stores for 66,964,453 inhabitants

Gap

+42 %

density in Germany vs France

The network is denser in Germany than in France: at comparable population, the market is more thoroughly worked.

federal states

Where H&M actually stands .

The index compares the network's density in the federal state with its national density: above 100, the brand is over-represented there relative to its own average.

federal state Locations No. Share Index

North Rhine-Westphalia

88 22.3 % 103

Baden-Württemberg

61 15.5 % 117

Bavaria

56 14.2 % 89

Lower Saxony

36 9.1 % 95

Hesse

32 8.1 % 109

Berlin

23 5.8 % 128

Hamburg

16 4.1 % 189

Rhineland-Palatinate

14 3.6 % 70

Saxony

14 3.6 % 74

Schleswig-Holstein

13 3.3 % 93

Brandenburg

9 2.3 % 75

Saxony-Anhalt

9 2.3 % 88

Bremen

6 1.5 % 185

Mecklenburg-Vorpommern

6 1.5 % 81

Thuringia

6 1.5 % 62

Saarland

5 1.3 % 106

Fashion and footwear

Other networks in the same sector .

KiK

2,829 stores · 77.1 % within 5 km

Ernsting's family

1,811 stores · 67.3 % within 5 km

Takko

1,408 stores · 59.5 % within 5 km

NKD

1,099 stores · 44.9 % within 5 km

C&A

438 stores · 40.3 % within 5 km

New Yorker

371 stores · 34.7 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by federal state.

Compare on the map

Reading the figures

The 394 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by federal state — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Germany →

Frequently asked questions about H&M in Germany

Tout ce que vous devez savoir sur nos solutions.

How many stores does H&M have in Germany?

The record of 23 August 2026 identifies 394 H&M stores in Germany, across 16 federal states. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Germany does H&M reach?

38.1 % of the population lives within 5 kilometres of a H&M, and 59.7 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is H&M denser in Germany or in France?

Per 100,000 inhabitants, H&M has 0.47 stores in Germany against 0.33 in France — a density 42 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against H&M

Underserved catchments, competitive overlap and potential by federal state in Germany.

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