SAD Marketing
Urban Planning & Compliance

Commercial Permits. Approved.

Faced with stricter regulations (ELAN Law, Climate and Resilience ZAN), successful CDAC approval shouldn't be left to chance. SAD Marketing defends your projects with real, irrefutable data.

AEC support starting from €2,500 excl. VAT.

Secure my application
Our Support

End-to-end Management

From geomarketing impact studies to final defense.

AEC Drafting

We produce the commercial component (impact, flows, attractiveness) required by law. Our analysis department deeply explores the local supply structure to highlight the benefit brought by your new location to urban life.

  • Competitive impact study
  • Detailed ZAN analysis
  • Socio-economic assessment (job creation)

Commission Defense

A submitted report is no longer enough. Our leaders plead directly before the commission members (officials, chamber of commerce) on sensitive files and disarm political or local opposition through the objectivity of geomarketing facts.

  • In-person CDAC defense
  • CNAC files (appeals)
  • Registration or extension files
Scope covered

Every regulatory deliverable, end-to-end

From the initial CMA filing to appeal counter-expertise: we cover the full spectrum of regulatory deliverables.

Impact study

Complete commercial impact study compliant with the CMA framework: competition, flows, attractiveness, socio-economic balance, ZAN integration.

Compliance certificate

Production of the conformity certificates required to validate the project's alignment with planning documents and commitments made before the commission.

CMA / CDAC file

Full preparation of the Commercial Authorization file (creation, extension, retail park > 1,000 sqm).

CNAC appeal

Drafting of appeals and defence at the National Commercial Authorization Commission (CNAC).

Public inquiry file

Production of the public inquiry file and associated regulatory pieces for projects subject to public consultation.

Counter-expertise

Critical analysis of an opposing file, dismantling of contestable figures and assumptions, drafting of an opposition memorandum.

Typical use cases

When to call us

New retail park

You're developing a project over 1,000 sqm and need to secure the CDAC review from the early stages.

Extension of an existing centre

You're expanding your asset and must demonstrate no displacement effect on local commerce.

Competitor's appeal

A neighbouring project threatens you: we build the counter-expertise and the opposition memorandum.

CNAC defence

Your CMA was denied at first instance: we take over for the appeal.

Urban Planning & Authorization FAQ

Tout ce que vous devez savoir sur nos solutions.

What is a CDAC file?
The Departmental Commercial Planning Commission (CDAC) issues Commercial Operating Authorizations (AEC) required for any retail creation or extension over 1,000 m² in France. The file assesses the project's impact on local trade and regional planning.

How does SAD Marketing support CDAC applications?
We handle the entire drafting of the impact study (commercial component, competition analysis, flows, employment) and, if necessary, defend your file in person before the prefectural commission or the CNAC on appeal.

What is your success rate before the commission?
Our files have a success rate of over 95% because they based on quantifiable real data, legally irrefutable, which reassures elected officials and the prefecture.

Do you intervene in appeals before the CNAC?
Yes, our team intervenes before the National Commercial Planning Commission (CNAC) to support you in building appeals or defending challenged authorizations.

How long does it take to prepare the file?
Drafting takes on average 3 to 5 weeks, including all meticulous ground accessibility studies and exhaustive geomarketing mapping of the territory.

Has the Climate and Resilience law changed the procedure?
Yes, the ZAN (Zero Net Artificialization) has complicated AECs. We model existing conditions to irreproachably demonstrate the integration of new square meters against ecological injunctions.

Do you also study traffic flows?
Certainly. A CDAC file requires a detailed accessibility study, travel times (isochrone flows), and road traffic shifts on secondary axes.

Do you work with real estate developers?
Yes, commercial real estate companies and developers regularly call on us very early on to secure the legal and market viability of their Retail Park zones.

Do you provide only raw data?
No, our service is not just data-driven: it is strategic and legal. We build the urban narrative around the project to demonstrate its public utility relevance.

What are your rates for an urban planning study?
Support for an AEC / CDAC file (with full drafting of the impact component) starts from €2,500 excl. VAT, adjusted according to the appeal and complexity.

Entrust your project to an AEC expert

We systematically study local history to maximize your project's chances of getting the green light from the prefecture.

Speak to our compliance expert