SAD Marketing
Retail & Franchise Networks

Anticipate. Plan. Act. Measure. Location is Key. Data is the Master Key.

A bad location means 18 months of losses before closing. Our geomarketing studies secure each implantation decision with 45 years of proprietary data and a revenue forecast validated by systematic backtesting.

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The maths are simple

The cost of a bad opening vs. a SAD study

Before signing a 9-year lease, it's reasonable to allocate 0.1% of total exposure to get it right.

Without a rigorous study
  • 9-year lease → €500K to €3M commitment
  • Fit-out investment: €150K to €800K
  • 18 months to confirm failure, 3 years to exit
  • End-of-lease litigation: €50K to €200K
  • Brand reputational damage with franchisees
SAD Marketing study
  • Full LMS delivered in 10 business days
  • Revenue forecast validated by backtesting (calibrated on 45 yrs of data)
  • SAD Interactive portal: dynamic client dashboard
  • Field data combined with official sources
  • Dedicated expert + permit defense if required
Deliverables

Studies built for retail networks

LMS Mandatory for franchising

Local Market Study

Comprehensive catchment area analysis — competition, traffic, demographics — enhanced by 45 years of proprietary data and our predictive model.

RF Investment decision

Revenue Forecast

Multi-scenario revenue modelling (pessimistic, base, optimistic) validated through systematic backtesting across 12,000+ studies.

NWA Network strategy

Network Analysis

Macro-level territorial analysis to define your multi-year expansion strategy: priority zones, cumulative potential, cannibalisation risk.

"We opened 23 new restaurants over the last three years. Every location had a SAD revenue forecast and not one exceeded projections by more than 8%. That's invaluable when you're raising bank financing."
PL
Head of Development
Quick-service restaurant franchise — 80+ locations

FAQ — Retail & Franchise Geomarketing

Tout ce que vous devez savoir sur nos solutions.

What is a Local Market Study (LMS) and is it mandatory?
In France, the Loi Doubin requires franchisors to provide a state of the general and local market. Our studies go far beyond legal compliance by providing real field counts and predictive revenue modelling.

How accurate are your revenue forecasts?
Our PredictOps algorithm is validated by systematic backtesting on more than 45 years of proprietary transactional data, cross-referenced with real-time mobile flow data.

Do you perform field counting (pedestrian/car)?
Yes, systematic field counting is part of our DNA. While others rely solely on algorithms, we send our field teams on site to verify real traffic and site visibility.

Can you help define an entire expansion plan?
Absolutely. We perform 'Network Armature' studies to identify priority development zones across a country, ensuring optimal territorial coverage without self-cannibalization.

Which sectors do you cover in retail?
We cover all formats: from proximity stores (city centers) to large large-scale retail (hypermarkets, retail parks) and specialized retail (DIY, fashion, sports, etc.).

How long does a study take?
A standard Local Market Study is delivered within 10 to 15 business days. Express options (5 days) are available for urgent property opportunities.

Do you integrate mobile flow data (GPS)?
Yes, we use anonymized mobile pings to understand the real origin of customers, their transit frequency, and their shopping habits within a catchment area.

Can you evaluate the impact of a competitor's opening?
Yes, our 'Defense Study' models the potential revenue loss for your existing store when a competitor moves in, which is crucial for lease renegotiations.

Do you work internationally?
Yes, we support our clients across Europe and historically in Africa and the Middle East through dedicated local data partnerships.

What are your rates for a single study?
A complete Local Market Study with revenue forecasting starts around €1,500 - €2,000 depending on the complexity and geographic area.

Operating internationally?

We conduct location studies in 40+ countries, including Africa and the Middle East, through our dedicated partners network.

Explore international expansion

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Study type, sector, location: a few minutes of discussion is all it takes for a tailored proposal.

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