Your Price.
Your Weapon.
Price perception is the top traffic driver in retail. Field or web, we collect, index, and analyze your competitors' prices to give you a decisive advantage.
Competitive Price Index (CPI)
Paris Zoneprices recorded / year
brands covered
France coverage
restitution time
Exhaustive Multi-channel Collection
From web scraping to mystery visits in-store — nothing escapes us.
In-Situ Field Surveys
Network of physical auditors throughout France. PDA recording, barcode scanning, shelf photography and catalog analysis on the ground.
- Barcode scanning on shelf
- Shelf & catalog photography
- Programmable mystery visits
- National or targeted coverage
Drive & Web Scraping
Automated and regular collection of millions of references on e-commerce sites, drives or delivery platforms.
Price Index Calculation
Weighting prices by your volumes to produce price indices (CPI) that reflect the "real" basket of your customers.
When to trigger a price survey?
Each situation requires a different pricing response.
New Store Opening
Calibrate your pricing policy before opening relative to the local competitive environment.
Competitor Arrival
A hard-discounter or pure player sets up nearby. Measure the gap and adjust immediately.
Traffic Decline
Are your customers moving to the neighbor? Price perception is often the issue.
Supplier Renegotiation
Support your negotiations with concrete data on competitor resale prices.
Regular Monitoring
Monthly or quarterly monitoring of competitive positions to anticipate moves.
International Expansion
Need a price benchmark before launching in a new market? We cover 40+ countries.
What you receive
Analysis Report
- Weighted Competitive Price Index (CPI)
- Positioning by product family
- Pricing radar by category
- 12-month evolution (if recurrent)
- Strategic recommendations
Raw Data
- Excel / CSV export of all surveys
- Geolocated photos of shelves
- Normalized EAN / GTIN database
- Integration API (supplier ref)
- SAD Interactive access if associated study
Directly impact your opening potentials.
Once price elasticity is defined, we inject your refined pricing data into our regulatory site studies (RF / LMA).
Do you really know your price positioning?
Send us your zone and the number of targeted competitors. Free quote in 24h.