Consulting & Technology Firm

Market Research
Augmented by AI.

Secure your investments with surgical precision. We combine 45 years of human expertise with our predictive algorithms to enlighten your strategic decisions.

45+
Years of Expertise
1 000+
Studies per Year
40+
Countries Covered
95%
Predictive Accuracy

Why choose a
tailor-made approach?

Risk-Free Decisions

No more intuition. We validate your hypotheses with real-world data and field insights.

Exclusive Technology

Access PredictOps, our proprietary algorithm derived from spatial research, to model your future success.

Global Reach

From Europe to the Middle East, our multicultural teams decode local markets for you.

360° territorial analysis — multi-layer mapping by SAD Marketing

360° Territorial Analysis

Geomarketing × Predictive AI × Field intelligence

Your Challenges, Our Expertise.

A tailor-made methodology for every business requirement.

Product Launch

Validate demand, identify unmet needs, and evaluate commercial feasibility before launch.

New Market Entry

Assess opportunities and risks of geographical or sectoral expansion (Local & Export).

Repositioning

Redefine your brand image in response to increased competition or declining performance.

Pricing Strategy

Set your optimal price by measuring willingness to pay and competitive positioning.

Customer Churn

Understand the causes of customer loss and identify the right loyalty levers.

Due Diligence

Evaluate the future potential of an acquisition target and secure your financial investment.

Sector Expertise

1
Retail & Franchise
2
Restaurants
3
Commercial Real Estate
4
Health & Wellbeing
5
Investment Funds
6
Public & Safety

A Proven Methodology.

01

Strategic Scoping

Defining your KPIs, geographical perimeters, and target audience during a collaborative workshop.

02

Hybrid Data Collection

Simultaneous activation of our panels, field surveys, social listening, and open data sources.

03

AI + Human Analysis

Our data scientists and sector consultants cross-reference predictive models with business expertise.

04

Operational Restitution

A comprehensive report with actionable recommendations, also available on SAD Interactive.

Ready to launch your study?

Tout ce que vous devez savoir sur nos solutions.

What is the average duration of a market research study?

Depending on complexity, our shortest studies are completed within 72h (flash diagnosis), while more structural ones can take between 4 and 6 weeks.

Do you operate internationally?

Yes, we operate globally from our offices in Lille, Paris, and Dubai. In 2024, we completed missions in over 40 countries across Europe, Africa, and the Middle East.

Is the quote free?

Absolutely. We provide a customized and free quote within 72 business hours after analyzing your initial project requirements.

Move from diagnosis to continuous action.

Our one-off market research studies extend into SAD Interactive for dynamic day-to-day network management.

Explore SAD Interactive