Beauty

dm in Germany.

2,170 salons recorded across 16 federal states. 68 % of the population lives within 5 kilometres of one of them.

salons recorded

2,170

#11 network in the country by reach

Coverage within 5 km

68 %

of the country population

Coverage within 10 km

86 %

of the country population

Density

2.60

per 100,000 inhabitants

federal states

Where dm actually stands .

The index compares the network's density in the federal state with its national density: above 100, the brand is over-represented there relative to its own average.

federal state Locations No. Share Index

North Rhine-Westphalia

523 24.1 % 111

Bavaria

391 18 % 113

Baden-Württemberg

371 17.1 % 129

Hesse

181 8.3 % 111

Rhineland-Palatinate

139 6.4 % 126

Lower Saxony

122 5.6 % 58

Berlin

93 4.3 % 94

Saxony

76 3.5 % 73

Schleswig-Holstein

51 2.4 % 66

Brandenburg

49 2.3 % 75

Saarland

42 1.9 % 162

Saxony-Anhalt

38 1.8 % 67

Thuringia

31 1.4 % 58

Hamburg

26 1.2 % 56

Mecklenburg-Vorpommern

26 1.2 % 63

Bremen

11 0.5 % 62

Beauty

Other networks in the same sector .

Rossmann

2,606 salons · 70.2 % within 5 km

Müller

715 salons · 36.9 % within 5 km

Rituals

266 salons · 31.6 % within 5 km

Douglas

57 salons · 7.8 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by federal state.

Compare on the map

Reading the figures

The 2,170 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by federal state — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Germany →

Frequently asked questions about dm in Germany

Tout ce que vous devez savoir sur nos solutions.

How many salons does dm have in Germany?

The record of 23 August 2026 identifies 2,170 dm salons in Germany, across 16 federal states. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Germany does dm reach?

68 % of the population lives within 5 kilometres of a dm, and 86 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Study a location against dm

Underserved catchments, competitive overlap and potential by federal state in Germany.

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