Grocery

Norma in Germany.

1,556 stores recorded across 15 federal states. 48.8 % of the population lives within 5 kilometres of one of them.

stores recorded

1,556

#31 network in the country by reach

Coverage within 5 km

48.8 %

of the country population

Coverage within 10 km

73.5 %

of the country population

Density

1.86

per 100,000 inhabitants

Cross-border comparison

Norma either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Germany

1.86

stores / 100,000 inhab.

1,556 stores for 83,526,777 inhabitants

France

0.10

stores / 100,000 inhab.

68 stores for 66,964,453 inhabitants

Gap

+1735 %

density in Germany vs France

The network is denser in Germany than in France: at comparable population, the market is more thoroughly worked.

federal states

Where Norma actually stands .

The index compares the network's density in the federal state with its national density: above 100, the brand is over-represented there relative to its own average.

federal state Locations No. Share Index

Bavaria

569 36.6 % 230

Baden-Württemberg

211 13.6 % 102

North Rhine-Westphalia

126 8.1 % 37

Saxony

98 6.3 % 131

Rhineland-Palatinate

96 6.2 % 122

Brandenburg

95 6.1 % 202

Thuringia

84 5.4 % 221

Hesse

70 4.5 % 60

Saxony-Anhalt

67 4.3 % 165

Mecklenburg-Vorpommern

61 3.9 % 207

Berlin

32 2.1 % 45

Lower Saxony

19 1.2 % 13

Schleswig-Holstein

16 1 % 29

Saarland

11 0.7 % 59

Grocery

Other networks in the same sector .

Edeka

6,622 stores · 87.2 % within 5 km

Lidl

3,544 stores · 81.3 % within 5 km

Netto

4,400 stores · 79.8 % within 5 km

Rewe

5,024 stores · 79.5 % within 5 km

Penny

2,314 stores · 65 % within 5 km

Kaufland

899 stores · 48.7 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by federal state.

Compare on the map

Reading the figures

The 1,556 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by federal state — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Germany →

Frequently asked questions about Norma in Germany

Tout ce que vous devez savoir sur nos solutions.

How many stores does Norma have in Germany?

The record of 23 August 2026 identifies 1,556 Norma stores in Germany, across 15 federal states. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Germany does Norma reach?

48.8 % of the population lives within 5 kilometres of a Norma, and 73.5 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Norma denser in Germany or in France?

Per 100,000 inhabitants, Norma has 1.86 stores in Germany against 0.10 in France — a density 1735 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Norma

Underserved catchments, competitive overlap and potential by federal state in Germany.

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