Retail brands in Belgium.
For every network, how much of the population it actually reaches — which is a far more telling figure than a store count, and the only one that lets you compare two chains of different sizes, or the same chain either side of a border.
Networks tracked
84
from 5 locations up
Locations
16,618
from 1,411,560 points of interest
Reference population
11,787,187
Kontur H3 grid (November 2023)
Source density
239
index, France = 100
The networks most widely spread .
Share of the population living within 5 kilometres of a location. The 10 km radius that structures the French pages does not work here: across these fifteen networks it only spans 93.4 % to 99.7 % — it has stopped telling them apart. At 5 km the gap runs from 72.8 % to 95.1 %, and the ranking becomes readable again.
Retail by provinces .
Population of each province and number of networks present there with at least two locations. Population is summed from the same grid that feeds the coverage figures: one denominator for the whole country.
Every brand, by sector .
Grocery
12 brands · 4,075 stores
Banking
6 brands · 3,447 branches
Fuel
5 brands · 1,759 stations
Fashion and footwear
20 brands · 1,367 stores
Beauty
5 brands · 719 salons
Food service
6 brands · 542 restaurants
Sport and fitness
4 brands · 345 clubs
Present in France, absent from Belgium .
Retail networks with at least 150 locations in France whose brand and parent group are both absent from this country's record. This is the reading a development director is after: not an inventory of a market they know, but the list of those not yet in it. The threshold excludes regional chains, and the group filter avoids declaring absent a brand that operates here under another name.
Absence from the record is not proof of absence from the market: a brand may operate here under a local name, or be too recent for the source to describe. Brand pages linked here are in French.
What these figures do and do not say .
The chain
- Locations — Foursquare Open Places, filtered to the country, de-duplicated at 200 metres per brand.
- Brands — a reference curated country by country. French patterns are not inherited: applied blind, they credited the French Red Cross with 65 locations in Luxembourg, where the operator is in fact the Luxembourg Red Cross.
- Population — Kontur H3 grid (November 2023), 11,787,187 inhabitants, the same grid for coverage and for provinces.
- Recorded — .
The limit, not yet quantified
This country has not yet been calibrated: its recorded counts have not been confronted with the network sizes brands publish. Where the measurement has been made, the ratio departs from 1 in both directions and varies from one network to the next — there is no single factor that would correct the whole.
These figures therefore serve to rank and compare networks against each other — presence, absence, hierarchy, relative reach. They are not a store count, and this page does not present them as one.
Put up to three networks on the same map — location by location, population covered at the radius you choose, weight by province and opening rhythm. The tool's country selector is set to Belgium.
Open the comparison mapFrequently asked questions about retail brands in Belgium
Tout ce que vous devez savoir sur nos solutions.
How many retail brands are tracked in Belgium?
Which indicator does this page lead with, and why?
Are these the exact numbers of stores?
Where does the data come from?
Study a location in Belgium
Catchments your network does not serve, overlap with competitors, potential by area.