Beauty A.S. Watson group

Kruidvat in Belgium.

333 salons recorded across 11 provinces. 74 % of the population lives within 5 kilometres of one of them.

salons recorded

333

#14 network in the country by reach

Coverage within 5 km

74 %

of the country population

Coverage within 10 km

93.4 %

of the country population

Density

2.83

per 100,000 inhabitants

provinces

Where Kruidvat actually stands .

The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.

province Locations No. Share Index
Antwerp
76 22.8 % 145
West Flanders
56 16.8 % 151
East Flanders
52 15.6 % 119
Limburg
39 11.7 % 154
Flemish Brabant
27 8.1 % 82
Hainaut
23 6.9 % 59
Brussels-Capital
20 6 % 56
Liège
20 6 % 62
Namur
9 2.7 % 61
Walloon Brabant
7 2.1 % 59
Luxembourg
4 1.2 % 48
Beauty

Other networks in the same sector .

See both networks on the same map — location by location, population covered at the radius you choose, and weight by province.

Compare on the map

Reading the figures

The 333 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Belgium →

Frequently asked questions about Kruidvat in Belgium

Tout ce que vous devez savoir sur nos solutions.

How many salons does Kruidvat have in Belgium?

The record of 23 August 2026 identifies 333 Kruidvat salons in Belgium, across 11 provinces. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Belgium does Kruidvat reach?

74 % of the population lives within 5 kilometres of a Kruidvat, and 93.4 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Study a location against Kruidvat

Underserved catchments, competitive overlap and potential by province in Belgium.

+ + Add company & project details

Geographic zone, concept, number of locations…

Reply < 24h · Confidential · No commitment
Call us Book a meeting