Beauty Ahold Delhaize group

Ici Paris XL in Belgium.

130 salons recorded across 11 provinces. 51.3 % of the population lives within 5 kilometres of one of them.

salons recorded

130

#42 network in the country by reach

Coverage within 5 km

51.3 %

of the country population

Coverage within 10 km

81.2 %

of the country population

Density

1.10

per 100,000 inhabitants

provinces

Where Ici Paris XL actually stands .

The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.

province Locations No. Share Index

Brussels-Capital

24 18.5 % 173

Antwerp

19 14.6 % 93

East Flanders

19 14.6 % 111

Hainaut

14 10.8 % 93

West Flanders

14 10.8 % 97

Flemish Brabant

11 8.5 % 86

Limburg

10 7.7 % 101

Liège

9 6.9 % 71

Walloon Brabant

5 3.8 % 108

Namur

3 2.3 % 53

Luxembourg

2 1.5 % 61

Beauty

Other networks in the same sector .

Kruidvat

333 salons · 74 % within 5 km

Yves Rocher

107 salons · 47.5 % within 5 km

Rituals

71 salons · 40.8 % within 5 km

Planet Parfum

78 salons · 38.7 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by province.

Compare on the map

Reading the figures

The 130 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Belgium →

Frequently asked questions about Ici Paris XL in Belgium

Tout ce que vous devez savoir sur nos solutions.

How many salons does Ici Paris XL have in Belgium?

The record of 23 August 2026 identifies 130 Ici Paris XL salons in Belgium, across 11 provinces. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Belgium does Ici Paris XL reach?

51.3 % of the population lives within 5 kilometres of an Ici Paris XL, and 81.2 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Study a location against Ici Paris XL

Underserved catchments, competitive overlap and potential by province in Belgium.

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