Beauty

Rituals in Belgium.

71 salons recorded across 11 provinces. 40.8 % of the population lives within 5 kilometres of one of them.

salons recorded

#52 network in the country by reach

Coverage within 5 km

40.8 %

of the country population

Coverage within 10 km

70.2 %

of the country population

Density

0.60

per 100,000 inhabitants

Cross-border comparison

Rituals either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Belgium

0.60

salons / 100,000 inhab.

71 salons for 11,787,187 inhabitants

France

0.25

salons / 100,000 inhab.

167 salons for 66,964,453 inhabitants

Gap

+142 %

density in Belgium vs France

The network is denser in Belgium than in France: at comparable population, the market is more thoroughly worked.

provinces

Where Rituals actually stands .

The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.

province Locations No. Share Index

Brussels-Capital

13 18.3 % 172

Antwerp

12 16.9 % 107

West Flanders

11 15.5 % 139

East Flanders

10 14.1 % 107

Limburg

6 8.5 % 111

Hainaut

5 7 % 61

Walloon Brabant

4 5.6 % 159

Liège

4 5.6 % 58

Flemish Brabant

4 5.6 % 57

Beauty

Other networks in the same sector .

Kruidvat

333 salons · 74 % within 5 km

Ici Paris XL

130 salons · 51.3 % within 5 km

Yves Rocher

107 salons · 47.5 % within 5 km

Planet Parfum

78 salons · 38.7 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by province.

Compare on the map

Reading the figures

The 71 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Belgium →

Frequently asked questions about Rituals in Belgium

Tout ce que vous devez savoir sur nos solutions.

How many salons does Rituals have in Belgium?

The record of 23 August 2026 identifies 71 Rituals salons in Belgium, across 11 provinces. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Belgium does Rituals reach?

40.8 % of the population lives within 5 kilometres of a Rituals, and 70.2 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Rituals denser in Belgium or in France?

Per 100,000 inhabitants, Rituals has 0.60 salons in Belgium against 0.25 in France — a density 142 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Rituals

Underserved catchments, competitive overlap and potential by province in Belgium.

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