Hotels Accor group

Ibis in Belgium.

65 hotels recorded across 11 provinces. 34.7 % of the population lives within 5 kilometres of one of them.

hotels recorded

65

#60 network in the country by reach

Coverage within 5 km

34.7 %

of the country population

Coverage within 10 km

57.2 %

of the country population

Density

0.55

per 100,000 inhabitants

Cross-border comparison

Ibis either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Belgium

0.55

hotels / 100,000 inhab.

65 hotels for 11,787,187 inhabitants

France

1.10

hotels / 100,000 inhab.

738 hotels for 66,964,453 inhabitants

Gap

-50 %

density in Belgium vs France

The network is less dense in Belgium than in France. At French density it would count 130 hotels.

provinces

Where Ibis actually stands .

The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.

province Locations No. Share Index
West Flanders
17 26.2 % 235
Flemish Brabant
9 13.8 % 140
Brussels-Capital
8 12.3 % 115
East Flanders
8 12.3 % 93
Hainaut
6 9.2 % 79
Antwerp
4 6.2 % 39
Walloon Brabant
4 6.2 % 173
Liège
4 6.2 % 63
Namur
3 4.6 % 105

Reading the figures

The 65 hotels are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Belgium →

Frequently asked questions about Ibis in Belgium

Tout ce que vous devez savoir sur nos solutions.

How many hotels does Ibis have in Belgium?

The record of 11 September 2026 identifies 65 Ibis hotels in Belgium, across 11 provinces. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Belgium does Ibis reach?

34.7 % of the population lives within 5 kilometres of an Ibis, and 57.2 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Ibis denser in Belgium or in France?

Per 100,000 inhabitants, Ibis has 0.55 hotels in Belgium against 1.10 in France — a density 50 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Ibis

Underserved catchments, competitive overlap and potential by province in Belgium.

+ + Add company & project details

Geographic zone, concept, number of locations…

Reply < 24h · Confidential · No commitment
Call us Book a meeting