Fashion and footwear

H&M in Belgium.

77 stores recorded across 11 provinces. 44.8 % of the population lives within 5 kilometres of one of them.

stores recorded

#49 network in the country by reach

Coverage within 5 km

44.8 %

of the country population

Coverage within 10 km

73.6 %

of the country population

Density

0.65

per 100,000 inhabitants

Cross-border comparison

H&M either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Belgium

0.65

stores / 100,000 inhab.

77 stores for 11,787,187 inhabitants

France

0.33

stores / 100,000 inhab.

223 stores for 66,964,453 inhabitants

Gap

+96 %

density in Belgium vs France

The network is denser in Belgium than in France: at comparable population, the market is more thoroughly worked.

provinces

Where H&M actually stands .

The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.

province Locations No. Share Index

Hainaut

12 15.6 % 134

Antwerp

11 14.3 % 91

East Flanders

11 14.3 % 108

Brussels-Capital

9 11.7 % 110

West Flanders

9 11.7 % 105

Limburg

8 10.4 % 137

Liège

6 7.8 % 80

Walloon Brabant

4 5.2 % 146

Luxembourg

3 3.9 % 155

Flemish Brabant

3 3.9 % 39

Fashion and footwear

Other networks in the same sector .

Zeeman

268 stores · 71.7 % within 5 km

JBC

142 stores · 59.4 % within 5 km

Veritas

138 stores · 56 % within 5 km

C&A

123 stores · 52.2 % within 5 km

Hunkemöller

116 stores · 50 % within 5 km

LolaLiza

97 stores · 49.4 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by province.

Compare on the map

Reading the figures

The 77 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Belgium →

Frequently asked questions about H&M in Belgium

Tout ce que vous devez savoir sur nos solutions.

How many stores does H&M have in Belgium?

The record of 23 August 2026 identifies 77 H&M stores in Belgium, across 11 provinces. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Belgium does H&M reach?

44.8 % of the population lives within 5 kilometres of a H&M, and 73.6 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is H&M denser in Belgium or in France?

Per 100,000 inhabitants, H&M has 0.65 stores in Belgium against 0.33 in France — a density 96 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against H&M

Underserved catchments, competitive overlap and potential by province in Belgium.

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