Tom&Co in Belgium.
164 stores recorded across 11 provinces. 57.2 % of the population lives within 5 kilometres of one of them.
stores recorded
164
#31 network in the country by reach
Coverage within 5 km
57.2 %
of the country population
Coverage within 10 km
85 %
of the country population
Density
1.39
per 100,000 inhabitants
Tom&Co either side of the border .
Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.
Belgium
1.39
stores / 100,000 inhab.
164 stores for 11,787,187 inhabitants
Gap
+1050 %
density in Belgium vs France
The network is denser in Belgium than in France: at comparable population, the market is more thoroughly worked.
Where Tom&Co actually stands .
The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.
Reading the figures
The 164 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.
The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .
Frequently asked questions about Tom&Co in Belgium
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How many stores does Tom&Co have in Belgium?
What share of Belgium does Tom&Co reach?
Is Tom&Co denser in Belgium or in France?
Study a location against Tom&Co
Underserved catchments, competitive overlap and potential by province in Belgium.