Basic-Fit in Belgium.
258 stores recorded across 11 provinces. 66.8 % of the population lives within 5 kilometres of one of them.
stores recorded
258
#22 network in the country by reach
Coverage within 5 km
66.8 %
of the country population
Coverage within 10 km
92.2 %
of the country population
Density
2.19
per 100,000 inhabitants
Basic-Fit either side of the border .
Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.
Belgium
2.19
stores / 100,000 inhab.
258 stores for 11,787,187 inhabitants
Gap
+66 %
density in Belgium vs France
The network is denser in Belgium than in France: at comparable population, the market is more thoroughly worked.
Where Basic-Fit actually stands .
The index compares the network's density in the province with its national density: above 100, the brand is over-represented there relative to its own average.
Reading the figures
The 258 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.
The reach indicators — coverage, index by province — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .
Frequently asked questions about Basic-Fit in Belgium
Everything you need to know about our solutions.
How many stores does Basic-Fit have in Belgium?
What share of Belgium does Basic-Fit reach?
Is Basic-Fit denser in Belgium or in France?
Study a location against Basic-Fit
Underserved catchments, competitive overlap and potential by province in Belgium.