56 brands · 47,562 locations Pilot country

Retail brands in Italy.

For every network, how much of the population it actually reaches — which is a far more telling figure than a store count, and the only one that lets you compare two chains of different sizes, or the same chain either side of a border.

Networks tracked

from 22 locations up

Locations

47,562

from 2,873,683 points of interest

Reference population

58,913,879

Kontur H3 grid (November 2023)

Source density

index, France = 100

Ranking

The networks most widely spread .

Share of the population living within 10 kilometres of one of the network's locations. At this country's scale the indicator discriminates clearly — 74.4 % to 100 % across these fifteen networks.

Brand Coverage within 10 km Cov. 10 km Cov. 5 km

1 Poste Italiane

100 % 99.2 % 2 Intesa Sanpaolo

92 % 77.8 % 3 Monte dei Paschi

88.9 % 73.2 % 4 Eurospin

84.2 % 63.6 % 5 Vodafone

82.6 % 63.3 % 6 Amplifon

82.1 % 60.9 % 7 Eni

82 % 61 % 8 Conad

81.7 % 65.3 % 9 Tamoil

79.8 % 58.1 % 10 WindTre

79.6 % 61.1 % 11 Esso

78.7 % 56.7 % 12 Lidl

78.5 % 57.1 % 13 McDonald's

74.6 % 55.3 % 14 Q8

74.4 % 53.1 % 15 Calzedonia

74.4 % 52.9 %

regions

Retail by regions .

Population of each region and number of networks present there with at least two locations. Population is summed from the same grid that feeds the coverage figures: one denominator for the whole country.

Lombardy

9,749,424 inhab. 54 networks

Lazio

5,563,847 inhab. 54 networks

Campania

5,499,486 inhab. 50 networks

Sicily

4,874,251 inhab. 49 networks

Veneto

4,872,106 inhab. 52 networks

Emilia-Romagna

4,389,262 inhab. 55 networks

Piedmont

4,277,686 inhab. 55 networks

Apulia

4,074,235 inhab. 44 networks

Tuscany

3,627,323 inhab. 53 networks

Calabria

1,825,272 inhab. 40 networks

Sardinia

1,616,633 inhab. 39 networks

Marche

1,517,480 inhab. 40 networks

Liguria

1,477,554 inhab. 43 networks

Abruzzo

1,268,012 inhab. 41 networks

Friuli – Venezia Giulia

1,193,289 inhab. 45 networks

Trentino – Alto Adige/Südtirol

1,057,787 inhab. 44 networks

Umbria

894,057 inhab. 39 networks

Basilicata

570,899 inhab. 26 networks

Molise

302,414 inhab. 22 networks

Aosta Valley

130,843 inhab. 12 networks

Every brand, by sector .

Services

1 brand · 14,292 outlets

Poste Italiane 100 %

Grocery

10 brands · 7,881 stores

Conad 81.7 % Eurospin 84.2 % Lidl 78.5 % Coop Italia 66.1 % Despar 55.7 % Carrefour Express 45.8 % Carrefour Market 42.1 % MD 48.7 % Esselunga 30.5 % Aldi 28 %

Banking

4 brands · 6,894 branches

Intesa Sanpaolo 92 % Monte dei Paschi 88.9 % Crédit Agricole Italia 62.2 % BPER 54.5 %

Fuel

6 brands · 6,220 stations

Eni 82 % Tamoil 79.8 % Esso 78.7 % Q8 74.4 % IP 66.3 % Agip 60.1 %

Fashion and footwear

14 brands · 4,041 stores

Calzedonia 74.4 % OVS 70.4 % Intimissimi 71.3 % Tezenis 66 % Swarovski 55.1 % Geox 52.6 % Tally Weijl 55 % Bata 46.8 % Foot Locker 47 % H&M 45.1 % Guess 37.4 % Zara 38.5 % Mango 29.6 % Claire's 21 %

Telecoms

2 brands · 2,760 stores

Vodafone 82.6 % WindTre 79.6 %

Food service

5 brands · 1,861 restaurants

McDonald's 74.6 % Autogrill 57.7 % Burger King 52.8 % Starbucks 25.2 % Subway 16 %

Beauty

5 brands · 1,006 salons

Tigotà 54.5 % Douglas 46 % Kiko Milano 36.9 % Sephora 33 % Rituals 21.5 %

Hearing care

1 brand · 813 stores

Amplifon 82.1 %

Electronics and appliances

1 brand · 600 stores

Unieuro 70 %

Car rental

2 brands · 496 branches

Europcar 52.8 % Hertz 44.9 %

Car servicing

1 brand · 326 centres

Carglass 56.9 %

Sport and fitness

2 brands · 277 clubs

Decathlon 47.6 % Intersport 19.7 %

Energy

1 brand · 51 stores

Enel 14.7 %

Hotels

1 brand · 44 hotels

Ibis 23.3 %

White space

Present in France, absent from Italy .

Retail networks with at least 150 locations in France whose brand and parent group are both absent from this country's record. This is the reading a development director is after: not an inventory of a market they know, but the list of those not yet in it. The threshold excludes regional chains, and the group filter avoids declaring absent a brand that operates here under another name.

TotalEnergies 3,456 in France Intermarché 2,937 in France E.Leclerc 1,941 in France Laverie Révolution 1,919 in France Vival 1,528 in France Avatacar 1,500 in France Optic 2000 1,426 in France Picard 1,327 in France Gamm Vert 1,275 in France Elan 1,188 in France CocciMarket 1,113 in France Super U 1,103 in France Point P 1,073 in France Auchan 1,055 in France Mondial Pare-Brise 1,031 in France Krys 1,016 in France Alain Afflelou 1,008 in France Petit Casino 995 in France

Absence from the record is not proof of absence from the market: a brand may operate here under a local name, or be too recent for the source to describe. Brand pages linked here are in French.

Method

What these figures do and do not say .

The chain

Locations — Foursquare Open Places, filtered to the country, de-duplicated at 200 metres per brand.
Brands — a reference curated country by country. French patterns are not inherited: applied blind, they credited the French Red Cross with 65 locations in Luxembourg, where the operator is in fact the Luxembourg Red Cross.
Population — Kontur H3 grid (November 2023), 58,913,879 inhabitants, the same grid for coverage and for regions.
Recorded — 23 August 2026.

The limit, not yet quantified

This country has not yet been calibrated: its recorded counts have not been confronted with the network sizes brands publish. Where the measurement has been made, the ratio departs from 1 in both directions and varies from one network to the next — there is no single factor that would correct the whole.

These figures therefore serve to rank and compare networks against each other — presence, absence, hierarchy, relative reach. They are not a store count, and this page does not present them as one.

Put up to three networks on the same map — location by location, population covered at the radius you choose, weight by region and opening rhythm. The tool's country selector is set to Italy.

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Frequently asked questions about retail brands in Italy

Tout ce que vous devez savoir sur nos solutions.

How many retail brands are tracked in Italy?

56 networks with at least 22 locations recorded, for 47,562 locations in total, screened from 2,873,683 commercial points of interest in the country.

Which indicator does this page lead with, and why?

Share of the population living within 10 km of a location. At the scale of this country the indicator still discriminates clearly — 74.4 % to 100 % across the fifteen largest networks.

Are these the exact numbers of stores?

No. This country has not yet been calibrated — its recorded counts have not been confronted with the network sizes brands publish. They should be read in relative terms only: ranking, presence, absence, comparison between networks.

Where does the data come from?

Locations come from Foursquare Open Places, resolved through a brand reference curated for this country. Reference population: Kontur H3 grid (November 2023). Recorded 23 August 2026.

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