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Hertz in Italy.

218 branches recorded across 18 regions. 29.3 % of the population lives within 5 kilometres of one of them.

branches recorded

218

#38 network in the country by reach

Coverage within 5 km

29.3 %

of the country population

Coverage within 10 km

45.1 %

of the country population

Density

0.37

per 100,000 inhabitants

Cross-border comparison

Hertz either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.37

branches / 100,000 inhab.

218 branches for 58,913,879 inhabitants

France

0.37

branches / 100,000 inhab.

251 branches for 66,964,453 inhabitants

Gap

-1 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 221 branches.

regions

Where Hertz actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index
Lombardy
41 18.8 % 113
Lazio
33 15.1 % 160
Tuscany
22 10.1 % 164
Piedmont
21 9.6 % 132
Sicily
18 8.3 % 100
Emilia-Romagna
16 7.3 % 98
Campania
15 6.9 % 74
Veneto
12 5.5 % 66
Apulia
8 3.7 % 53
Liguria
7 3.2 % 128
Sardinia
6 2.8 % 100
Friuli – Venezia Giulia
4 1.8 % 90
Marche
4 1.8 % 71
Umbria
4 1.8 % 121
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Other networks in the same sector .

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 218 branches are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Italy →

Frequently asked questions about Hertz in Italy

Everything you need to know about our solutions.

How many branches does Hertz have in Italy?

The record of 27 October 2026 identifies 218 Hertz branches in Italy, across 18 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Hertz reach?

29.3 % of the population lives within 5 kilometres of a Hertz, and 45.1 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Hertz denser in Italy or in France?

Per 100,000 inhabitants, Hertz has 0.37 branches in Italy against 0.37 in France — a density 1 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

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Underserved catchments, competitive overlap and potential by region in Italy.

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