Car rental

Europcar in Italy.

281 branches recorded across 20 regions. 33.6 % of the population lives within 5 kilometres of one of them.

branches recorded

281

#32 network in the country by reach

Coverage within 5 km

33.6 %

of the country population

Coverage within 10 km

52.8 %

of the country population

Density

0.48

per 100,000 inhabitants

Cross-border comparison

Europcar either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.48

branches / 100,000 inhab.

281 branches for 58,913,879 inhabitants

France

0.94

branches / 100,000 inhab.

629 branches for 66,964,453 inhabitants

Gap

-49 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 553 branches.

regions

Where Europcar actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index
Lombardy
38 13.5 % 82
Lazio
31 11 % 117
Veneto
29 10.3 % 125
Sicily
28 10 % 120
Tuscany
21 7.5 % 121
Emilia-Romagna
20 7.1 % 95
Sardinia
20 7.1 % 259
Campania
16 5.7 % 61
Piedmont
13 4.6 % 64
Apulia
11 3.9 % 56
Abruzzo
10 3.6 % 165
Calabria
9 3.2 % 103
Friuli – Venezia Giulia
8 2.8 % 140
Marche
8 2.8 % 110
Liguria
7 2.5 % 99
Trentino – Alto Adige/Südtirol
4 1.4 % 79
Umbria
4 1.4 % 94
Car rental

Other networks in the same sector .

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 281 branches are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Italy →

Frequently asked questions about Europcar in Italy

Tout ce que vous devez savoir sur nos solutions.

How many branches does Europcar have in Italy?

The record of 23 August 2026 identifies 281 Europcar branches in Italy, across 20 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Europcar reach?

33.6 % of the population lives within 5 kilometres of an Europcar, and 52.8 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Europcar denser in Italy or in France?

Per 100,000 inhabitants, Europcar has 0.48 branches in Italy against 0.94 in France — a density 49 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Europcar

Underserved catchments, competitive overlap and potential by region in Italy.

+ + Add company & project details

Geographic zone, concept, number of locations…

Reply < 24h · Confidential · No commitment
Call us Book a meeting