Fashion and footwear

OVS in Italy.

595 stores recorded across 20 regions. 49.4 % of the population lives within 5 kilometres of one of them.

stores recorded

595

#16 network in the country by reach

Coverage within 5 km

49.4 %

of the country population

Coverage within 10 km

70.4 %

of the country population

Density

1.01

per 100,000 inhabitants

regions

Where OVS actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

137 23 % 139

Lazio

64 10.8 % 114

Piedmont

56 9.4 % 129

Veneto

51 8.6 % 103

Campania

39 6.6 % 70

Sicily

38 6.4 % 77

Tuscany

38 6.4 % 103

Emilia-Romagna

32 5.4 % 72

Apulia

28 4.7 % 68

Sardinia

19 3.2 % 116

Friuli – Venezia Giulia

16 2.7 % 132

Calabria

13 2.2 % 70

Liguria

13 2.2 % 87

Abruzzo

12 2 % 93

Marche

12 2 % 78

Trentino – Alto Adige/Südtirol

11 1.8 % 103

Umbria

8 1.3 % 88

Basilicata

5 0.8 % 87

Fashion and footwear

Other networks in the same sector .

Calzedonia

667 stores · 52.9 % within 5 km

Intimissimi

586 stores · 49.3 % within 5 km

Tezenis

426 stores · 45 % within 5 km

Tally Weijl

260 stores · 35.1 % within 5 km

Swarovski

288 stores · 34.9 % within 5 km

Geox

261 stores · 33.7 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 595 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Italy →

Frequently asked questions about OVS in Italy

Tout ce que vous devez savoir sur nos solutions.

How many stores does OVS have in Italy?

The record of 23 August 2026 identifies 595 OVS stores in Italy, across 20 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does OVS reach?

49.4 % of the population lives within 5 kilometres of an OVS, and 70.4 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

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Underserved catchments, competitive overlap and potential by region in Italy.

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