Fashion and footwear

Swarovski in Italy.

290 stores recorded across 19 regions. 35 % of the population lives within 5 kilometres of one of them.

stores recorded

290

#29 network in the country by reach

Coverage within 5 km

35 %

of the country population

Coverage within 10 km

55.2 %

of the country population

Density

0.49

per 100,000 inhabitants

Cross-border comparison

Swarovski either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.49

stores / 100,000 inhab.

290 stores for 58,913,879 inhabitants

France

0.28

stores / 100,000 inhab.

186 stores for 66,964,453 inhabitants

Gap

+77 %

density in Italy vs France

The network is denser in Italy than in France: at comparable population, the market is more thoroughly worked.

regions

Where Swarovski actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

56 19.3 % 116

Lazio

36 12.4 % 131

Emilia-Romagna

25 8.6 % 115

Sicily

25 8.6 % 104

Piedmont

22 7.6 % 104

Veneto

20 6.9 % 83

Campania

19 6.6 % 70

Tuscany

19 6.6 % 106

Liguria

14 4.8 % 192

Calabria

11 3.8 % 122

Abruzzo

10 3.4 % 160

Marche

9 3.1 % 120

Apulia

8 2.8 % 40

Friuli – Venezia Giulia

5 1.7 % 85

Trentino – Alto Adige/Südtirol

4 1.4 % 77

Umbria

3 1 % 68

Fashion and footwear

Other networks in the same sector .

Calzedonia

667 stores · 52.9 % within 5 km

OVS

595 stores · 49.4 % within 5 km

Intimissimi

586 stores · 49.3 % within 5 km

Tezenis

427 stores · 45 % within 5 km

Tally Weijl

260 stores · 35.1 % within 5 km

Geox

261 stores · 33.7 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 290 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 11 September 2026.

Full method and calibration for Italy →

Frequently asked questions about Swarovski in Italy

Tout ce que vous devez savoir sur nos solutions.

How many stores does Swarovski have in Italy?

The record of 11 September 2026 identifies 290 Swarovski stores in Italy, across 19 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Swarovski reach?

35 % of the population lives within 5 kilometres of a Swarovski, and 55.2 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Swarovski denser in Italy or in France?

Per 100,000 inhabitants, Swarovski has 0.49 stores in Italy against 0.28 in France — a density 77 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Swarovski

Underserved catchments, competitive overlap and potential by region in Italy.

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