Fashion and footwear Calzedonia group

Intimissimi in Italy.

586 stores recorded across 20 regions. 49.3 % of the population lives within 5 kilometres of one of them.

stores recorded

586

#17 network in the country by reach

Coverage within 5 km

49.3 %

of the country population

Coverage within 10 km

71.3 %

of the country population

Density

0.99

per 100,000 inhabitants

Cross-border comparison

Intimissimi either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.99

stores / 100,000 inhab.

586 stores for 58,913,879 inhabitants

France

0.08

stores / 100,000 inhab.

53 stores for 66,964,453 inhabitants

Gap

+1157 %

density in Italy vs France

The network is denser in Italy than in France: at comparable population, the market is more thoroughly worked.

regions

Where Intimissimi actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index
Lombardy
102 17.4 % 105
Veneto
67 11.4 % 138
Lazio
64 10.9 % 115
Piedmont
53 9 % 124
Tuscany
46 7.8 % 127
Emilia-Romagna
40 6.8 % 91
Campania
29 4.9 % 53
Apulia
28 4.8 % 69
Sicily
25 4.3 % 51
Marche
21 3.6 % 139
Liguria
20 3.4 % 136
Friuli – Venezia Giulia
15 2.6 % 126
Sardinia
15 2.6 % 93
Trentino – Alto Adige/Südtirol
15 2.6 % 142
Umbria
14 2.4 % 157
Abruzzo
12 2 % 95
Calabria
11 1.9 % 60
Basilicata
4 0.7 % 70
Molise
3 0.5 % 100

Reading the figures

The 586 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Italy →

Frequently asked questions about Intimissimi in Italy

Tout ce que vous devez savoir sur nos solutions.

How many stores does Intimissimi have in Italy?

The record of 23 August 2026 identifies 586 Intimissimi stores in Italy, across 20 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Intimissimi reach?

49.3 % of the population lives within 5 kilometres of an Intimissimi, and 71.3 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Intimissimi denser in Italy or in France?

Per 100,000 inhabitants, Intimissimi has 0.99 stores in Italy against 0.08 in France — a density 1157 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against Intimissimi

Underserved catchments, competitive overlap and potential by region in Italy.

+ + Add company & project details

Geographic zone, concept, number of locations…

Reply < 24h · Confidential · No commitment
Call us Book a meeting