Food service

McDonald's in Italy.

891 restaurants recorded across 20 regions. 55.5 % of the population lives within 5 kilometres of one of them.

restaurants recorded

891

#13 network in the country by reach

Coverage within 5 km

55.5 %

of the country population

Coverage within 10 km

74.7 %

of the country population

Density

1.51

per 100,000 inhabitants

Cross-border comparison

McDonald's either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

1.51

restaurants / 100,000 inhab.

891 restaurants for 58,913,879 inhabitants

France

2.75

restaurants / 100,000 inhab.

1,841 restaurants for 66,964,453 inhabitants

Gap

-45 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 1,620 restaurants.

regions

Where McDonald's actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

204 22.9 % 138

Lazio

107 12 % 127

Veneto

82 9.2 % 111

Emilia-Romagna

80 9 % 120

Piedmont

78 8.8 % 120

Tuscany

56 6.3 % 102

Campania

54 6.1 % 65

Sicily

52 5.8 % 70

Apulia

31 3.5 % 50

Calabria

26 2.9 % 94

Marche

21 2.4 % 91

Liguria

20 2.2 % 89

Sardinia

20 2.2 % 82

Friuli – Venezia Giulia

16 1.8 % 88

Umbria

13 1.5 % 96

Abruzzo

12 1.3 % 62

Trentino – Alto Adige/Südtirol

9 1 % 56

Basilicata

5 0.6 % 58

Molise

3 0.3 % 65

Food service

Other networks in the same sector .

Burger King

350 restaurants · 38 % within 5 km

Autogrill

540 restaurants · 32.2 % within 5 km

Starbucks

62 restaurants · 13.6 % within 5 km

Subway

29 restaurants · 8.5 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 891 restaurants are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 11 September 2026.

Full method and calibration for Italy →

Frequently asked questions about McDonald's in Italy

Tout ce que vous devez savoir sur nos solutions.

How many restaurants does McDonald's have in Italy?

The record of 11 September 2026 identifies 891 McDonald's restaurants in Italy, across 20 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does McDonald's reach?

55.5 % of the population lives within 5 kilometres of a McDonald's, and 74.7 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is McDonald's denser in Italy or in France?

Per 100,000 inhabitants, McDonald's has 1.51 restaurants in Italy against 2.75 in France — a density 45 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against McDonald's

Underserved catchments, competitive overlap and potential by region in Italy.

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