Fashion and footwear

H&M in Italy.

163 stores recorded across 18 regions. 27.2 % of the population lives within 5 kilometres of one of them.

stores recorded

163

#42 network in the country by reach

Coverage within 5 km

27.2 %

of the country population

Coverage within 10 km

45.1 %

of the country population

Density

0.28

per 100,000 inhabitants

Cross-border comparison

H&M either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.28

stores / 100,000 inhab.

163 stores for 58,913,879 inhabitants

France

0.33

stores / 100,000 inhab.

223 stores for 66,964,453 inhabitants

Gap

-17 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 196 stores.

regions

Where H&M actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

27 16.6 % 100

Lazio

17 10.4 % 110

Veneto

17 10.4 % 126

Emilia-Romagna

15 9.2 % 123

Campania

12 7.4 % 79

Tuscany

12 7.4 % 119

Sicily

11 6.7 % 81

Piedmont

10 6.1 % 84

Apulia

8 4.9 % 71

Friuli – Venezia Giulia

7 4.3 % 212

Marche

5 3.1 % 119

Trentino – Alto Adige/Südtirol

5 3.1 % 170

Abruzzo

3 1.8 % 85

Calabria

3 1.8 % 59

Liguria

3 1.8 % 73

Sardinia

3 1.8 % 67

Umbria

3 1.8 % 121

Fashion and footwear

Other networks in the same sector .

Calzedonia

667 stores · 52.9 % within 5 km

OVS

595 stores · 49.4 % within 5 km

Intimissimi

586 stores · 49.3 % within 5 km

Tezenis

426 stores · 45 % within 5 km

Tally Weijl

260 stores · 35.1 % within 5 km

Swarovski

288 stores · 34.9 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 163 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Italy →

Frequently asked questions about H&M in Italy

Tout ce que vous devez savoir sur nos solutions.

How many stores does H&M have in Italy?

The record of 23 August 2026 identifies 163 H&M stores in Italy, across 18 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does H&M reach?

27.2 % of the population lives within 5 kilometres of a H&M, and 45.1 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is H&M denser in Italy or in France?

Per 100,000 inhabitants, H&M has 0.28 stores in Italy against 0.33 in France — a density 17 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against H&M

Underserved catchments, competitive overlap and potential by region in Italy.

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