Esselunga in Italy.
233 stores recorded across 9 regions. 21.9 % of the population lives within 5 kilometres of one of them.
stores recorded
233
#44 network in the country by reach
Coverage within 5 km
21.9 %
of the country population
Coverage within 10 km
30.5 %
of the country population
Density
0.40
per 100,000 inhabitants
Where Esselunga actually stands .
The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.
Other networks in the same sector .
Conad
2,355 stores · 65.3 % within 5 km
Eurospin
1,246 stores · 63.6 % within 5 km
Lidl
903 stores · 57.1 % within 5 km
Coop Italia
833 stores · 45.4 % within 5 km
Despar
770 stores · 34.1 % within 5 km
Carrefour Market
397 stores · 30.4 % within 5 km
See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.
Compare on the mapReading the figures
The 233 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.
The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .
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Underserved catchments, competitive overlap and potential by region in Italy.