Beauty

Rituals in Italy.

49 salons recorded across 13 regions. 11 % of the population lives within 5 kilometres of one of them.

salons recorded

#53 network in the country by reach

Coverage within 5 km

11 %

of the country population

Coverage within 10 km

21.5 %

of the country population

Density

0.08

per 100,000 inhabitants

Cross-border comparison

Rituals either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.08

salons / 100,000 inhab.

49 salons for 58,913,879 inhabitants

France

0.25

salons / 100,000 inhab.

167 salons for 66,964,453 inhabitants

Gap

-67 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 147 salons.

regions

Where Rituals actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

12 24.5 % 148

Lazio

10 20.4 % 216

Emilia-Romagna

7 14.3 % 191

Piedmont

5 10.2 % 140

Veneto

4 8.2 % 98

Beauty

Other networks in the same sector .

Tigotà

502 salons · 37.1 % within 5 km

Douglas

230 salons · 28.5 % within 5 km

Kiko Milano

132 salons · 20.5 % within 5 km

Sephora

93 salons · 19 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 49 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Italy →

Frequently asked questions about Rituals in Italy

Tout ce que vous devez savoir sur nos solutions.

How many salons does Rituals have in Italy?

The record of 23 August 2026 identifies 49 Rituals salons in Italy, across 13 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Rituals reach?

11 % of the population lives within 5 kilometres of a Rituals, and 21.5 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Rituals denser in Italy or in France?

Per 100,000 inhabitants, Rituals has 0.08 salons in Italy against 0.25 in France — a density 67 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

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Underserved catchments, competitive overlap and potential by region in Italy.

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