Beauty Kiko group

Kiko Milano in Italy.

136 salons recorded across 19 regions. 20.9 % of the population lives within 5 kilometres of one of them.

salons recorded

136

#46 network in the country by reach

Coverage within 5 km

20.9 %

of the country population

Coverage within 10 km

37.1 %

of the country population

Density

0.23

per 100,000 inhabitants

Cross-border comparison

Kiko Milano either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.23

salons / 100,000 inhab.

136 salons for 58,913,879 inhabitants

France

0.38

salons / 100,000 inhab.

257 salons for 66,964,453 inhabitants

Gap

-40 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 226 salons.

regions

Where Kiko Milano actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

39 28.7 % 173

Piedmont

16 11.8 % 162

Lazio

13 9.6 % 101

Emilia-Romagna

10 7.4 % 98

Veneto

10 7.4 % 89

Sicily

7 5.1 % 62

Marche

6 4.4 % 171

Tuscany

6 4.4 % 71

Campania

5 3.7 % 39

Friuli – Venezia Giulia

5 3.7 % 181

Trentino – Alto Adige/Südtirol

5 3.7 % 204

Liguria

4 2.9 % 117

Calabria

3 2.2 % 71

Beauty

Other networks in the same sector .

Tigotà

506 salons · 37.2 % within 5 km

Douglas

230 salons · 28.5 % within 5 km

Sephora

95 salons · 19.2 % within 5 km

Rituals

51 salons · 11.1 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 136 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 27 October 2026.

Full method and calibration for Italy →

Frequently asked questions about Kiko Milano in Italy

Everything you need to know about our solutions.

How many salons does Kiko Milano have in Italy?

The record of 27 October 2026 identifies 136 Kiko Milano salons in Italy, across 19 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Kiko Milano reach?

20.9 % of the population lives within 5 kilometres of a Kiko Milano, and 37.1 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Kiko Milano denser in Italy or in France?

Per 100,000 inhabitants, Kiko Milano has 0.23 salons in Italy against 0.38 in France — a density 40 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

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Underserved catchments, competitive overlap and potential by region in Italy.

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