Beauty Kiko group

Kiko Milano in Italy.

132 salons recorded across 19 regions. 20.5 % of the population lives within 5 kilometres of one of them.

salons recorded

132

#46 network in the country by reach

Coverage within 5 km

20.5 %

of the country population

Coverage within 10 km

36.9 %

of the country population

Density

0.22

per 100,000 inhabitants

Cross-border comparison

Kiko Milano either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.22

salons / 100,000 inhab.

132 salons for 58,913,879 inhabitants

France

0.39

salons / 100,000 inhab.

258 salons for 66,964,453 inhabitants

Gap

-42 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 227 salons.

regions

Where Kiko Milano actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index

Lombardy

38 28.8 % 174

Piedmont

15 11.4 % 156

Lazio

12 9.1 % 96

Emilia-Romagna

10 7.6 % 101

Veneto

10 7.6 % 91

Sicily

7 5.3 % 64

Tuscany

6 4.5 % 74

Campania

5 3.8 % 40

Friuli – Venezia Giulia

5 3.8 % 187

Marche

5 3.8 % 147

Trentino – Alto Adige/Südtirol

5 3.8 % 210

Liguria

4 3 % 121

Calabria

3 2.3 % 73

Beauty

Other networks in the same sector .

Tigotà

502 salons · 37.1 % within 5 km

Douglas

230 salons · 28.5 % within 5 km

Sephora

93 salons · 19 % within 5 km

Rituals

49 salons · 11 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 132 salons are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Italy →

Frequently asked questions about Kiko Milano in Italy

Tout ce que vous devez savoir sur nos solutions.

How many salons does Kiko Milano have in Italy?

The record of 23 August 2026 identifies 132 Kiko Milano salons in Italy, across 19 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Kiko Milano reach?

20.5 % of the population lives within 5 kilometres of a Kiko Milano, and 36.9 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Kiko Milano denser in Italy or in France?

Per 100,000 inhabitants, Kiko Milano has 0.22 salons in Italy against 0.39 in France — a density 42 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

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Underserved catchments, competitive overlap and potential by region in Italy.

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