Sport and fitness Mulliez group

Decathlon in Italy.

202 clubs recorded across 19 regions. 28.2 % of the population lives within 5 kilometres of one of them.

clubs recorded

202

#41 network in the country by reach

Coverage within 5 km

28.2 %

of the country population

Coverage within 10 km

47.6 %

of the country population

Density

0.34

per 100,000 inhabitants

Cross-border comparison

Decathlon either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Italy

0.34

clubs / 100,000 inhab.

202 clubs for 58,913,879 inhabitants

France

0.72

clubs / 100,000 inhab.

482 clubs for 66,964,453 inhabitants

Gap

-52 %

density in Italy vs France

The network is less dense in Italy than in France. At French density it would count 424 clubs.

regions

Where Decathlon actually stands .

The index compares the network's density in the region with its national density: above 100, the brand is over-represented there relative to its own average.

region Locations No. Share Index
Lombardy
38 18.8 % 113
Veneto
22 10.9 % 131
Campania
18 8.9 % 95
Piedmont
17 8.4 % 116
Emilia-Romagna
15 7.4 % 99
Tuscany
15 7.4 % 120
Lazio
14 6.9 % 73
Sicily
12 5.9 % 72
Apulia
11 5.4 % 79
Abruzzo
7 3.5 % 161
Friuli – Venezia Giulia
6 3 % 146
Marche
6 3 % 115
Calabria
5 2.5 % 80
Liguria
5 2.5 % 98
Sardinia
3 1.5 % 54
Umbria
3 1.5 % 98
Sport and fitness

Other networks in the same sector .

See both networks on the same map — location by location, population covered at the radius you choose, and weight by region.

Compare on the map

Reading the figures

The 202 clubs are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by region — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Italy →

Frequently asked questions about Decathlon in Italy

Tout ce que vous devez savoir sur nos solutions.

How many clubs does Decathlon have in Italy?

The record of 23 August 2026 identifies 202 Decathlon clubs in Italy, across 19 regions. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Italy does Decathlon reach?

28.2 % of the population lives within 5 kilometres of a Decathlon, and 47.6 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Decathlon denser in Italy or in France?

Per 100,000 inhabitants, Decathlon has 0.34 clubs in Italy against 0.72 in France — a density 52 % lower. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

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Underserved catchments, competitive overlap and potential by region in Italy.

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