SAD Marketing

Privacy Policy

1 Data Collection

SAD Marketing is committed to ensuring that the collection and processing of your data from the site sad-marketing.com complies with the General Data Protection Regulation (GDPR) and the Data Protection Act.

2 Data Usage

The information collected via our contact forms is treated with the utmost confidentiality. It is used exclusively to respond to your requests for information or services.

3 Storage

Your personal data is kept for the time necessary for the purpose of its processing:
- Prospect data (forms): 3 years from the last contact initiated by the prospect.
- Client data: for the duration of the commercial relationship, then archived for 5 years for evidentiary purposes.
- Cookies and trackers: 13 months maximum (with consent renewal).

4 Cookie Management

In accordance with the CNIL guidelines (Deliberation No. 2020-091 and audience measurement exemption), our site uses two categories of cookies:

Cookies exempt from consent (anonymized audience measurement)

In accordance with the consent exemption provided by the CNIL for audience measurement, we use Google Analytics 4 in a restricted configuration:

  • Purpose: anonymized statistical audience measurement (visits, page views, traffic sources).
  • Data controller: SAD Marketing.
  • Anonymization: IP address truncated before transmission, no cross-referencing with other processing, no advertising transfer.
  • Cookies set: _ga, _ga_1DKP6VFNQ6.
  • Retention period: 13 months for cookies, 14 months for user data.
  • Right to opt out: you can disable Google Analytics across all sites via the official Google Analytics Opt-out add-on.

Cookies requiring explicit consent

The following cookies are only set after your explicit consent via the banner (icon at the bottom of the page to change your choices at any time):

  • Google Ads (AW-937071513) — advertising conversion measurement and remarketing. Cookies: _gcl_au, _gcl_aw.
  • HubSpot — tracking tag, contact forms and appointment booking. Cookies: __hstc, hubspotutk, __hssc, __hssrc.

Your preferences are stored for 6 months in the sad_consent cookie. You can withdraw or modify your consent at any time by clicking the cookie management icon, or by deleting this cookie in your browser.

5 Your Rights

In accordance with regulations, you have a right of access, rectification, portability, and deletion of your personal data or a limitation of processing. You can exercise these rights by contacting our Data Protection Officer at [email protected] or [email protected].