Fashion and footwear

H&M in Switzerland.

92 stores recorded across 21 cantons. 52.1 % of the population lives within 5 kilometres of one of them.

stores recorded

#27 network in the country by reach

Coverage within 5 km

52.1 %

of the country population

Coverage within 10 km

77.5 %

of the country population

Density

1.03

per 100,000 inhabitants

Cross-border comparison

H&M either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Switzerland

1.03

stores / 100,000 inhab.

92 stores for 8,922,173 inhabitants

France

0.33

stores / 100,000 inhab.

223 stores for 66,964,453 inhabitants

Gap

+210 %

density in Switzerland vs France

The network is denser in Switzerland than in France: at comparable population, the market is more thoroughly worked.

cantons

Where H&M actually stands .

The index compares the network's density in the canton with its national density: above 100, the brand is over-represented there relative to its own average.

canton Locations No. Share Index

Zürich

14 15.2 % 85

Bern/Berne

10 10.9 % 93

Vaud

10 10.9 % 114

St. Gallen

8 8.7 % 151

Valais/Wallis

7 7.6 % 177

Luzern

6 6.5 % 139

Aargau

5 5.4 % 71

Neuchâtel

5 5.4 % 267

Graubünden/Grischun/Grigioni

4 4.3 % 171

Ticino

4 4.3 % 103

Basel-Stadt

3 3.3 % 167

Genève

3 3.3 % 55

Fribourg/Freiburg

2 2.2 % 57

Schwyz

2 2.2 % 114

Solothurn

2 2.2 % 71

Thurgau

2 2.2 % 68

Fashion and footwear

Other networks in the same sector .

Dosenbach

230 stores · 72 % within 5 km

Chicorée

199 stores · 68.7 % within 5 km

Tally Weijl

82 stores · 54.1 % within 5 km

Manor

69 stores · 45.7 % within 5 km

C&A

55 stores · 44.2 % within 5 km

Calzedonia

39 stores · 37.6 % within 5 km

See both networks on the same map — location by location, population covered at the radius you choose, and weight by canton.

Compare on the map

Reading the figures

The 92 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by canton — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded 23 August 2026.

Full method and calibration for Switzerland →

Frequently asked questions about H&M in Switzerland

Tout ce que vous devez savoir sur nos solutions.

How many stores does H&M have in Switzerland?

The record of 23 August 2026 identifies 92 H&M stores in Switzerland, across 21 cantons. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Switzerland does H&M reach?

52.1 % of the population lives within 5 kilometres of a H&M, and 77.5 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is H&M denser in Switzerland or in France?

Per 100,000 inhabitants, H&M has 1.03 stores in Switzerland against 0.33 in France — a density 210 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

Study a location against H&M

Underserved catchments, competitive overlap and potential by canton in Switzerland.

Or book a 30-min slot directly →