Fashion and footwear

Guess in Switzerland.

15 stores recorded across 8 cantons. 22 % of the population lives within 5 kilometres of one of them.

stores recorded

15

#51 network in the country by reach

Coverage within 5 km

22 %

of the country population

Coverage within 10 km

35.8 %

of the country population

Density

0.17

per 100,000 inhabitants

Cross-border comparison

Guess either side of the border .

Two networks of incomparable size only compare at equal population. Brought back to 100,000 inhabitants, the counts become readable side by side — and the gap points either to room for development or to saturation.

Switzerland

0.17

stores / 100,000 inhab.

15 stores for 8,922,173 inhabitants

France

0.10

stores / 100,000 inhab.

68 stores for 66,964,453 inhabitants

Gap

+66 %

density in Switzerland vs France

The network is denser in Switzerland than in France: at comparable population, the market is more thoroughly worked.

cantons

Where Guess actually stands .

The index compares the network's density in the canton with its national density: above 100, the brand is over-represented there relative to its own average.

canton Locations No. Share Index
Ticino
3 20 % 475
Vaud
3 20 % 209
Basel-Stadt
2 13.3 % 685
Luzern
2 13.3 % 284
Zürich
2 13.3 % 74
Fashion and footwear

Other networks in the same sector .

See both networks on the same map — location by location, population covered at the radius you choose, and weight by canton.

Compare on the map

Reading the figures

The 15 stores are a record drawn from Foursquare Open Places, not a count published by the brand — this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish.

The reach indicators — coverage, index by canton — are robust to that bias: they measure a distance and a population, which a location described twice does not move. Recorded .

Full method and calibration for Switzerland →

Frequently asked questions about Guess in Switzerland

Tout ce que vous devez savoir sur nos solutions.

How many stores does Guess have in Switzerland?

The record of 23 August 2026 identifies 15 Guess stores in Switzerland, across 8 cantons. This is a record, not an official count: this country has not been calibrated yet — its recorded counts have not been confronted with the network sizes brands publish. The figure serves to compare networks rather than to count stores.

What share of Switzerland does Guess reach?

22 % of the population lives within 5 kilometres of a Guess, and 35.8 % within 10 kilometres. Coverage counts each population cell once, however many locations reach it, which makes it insensitive to the double-counting that affects raw location totals.

Is Guess denser in Switzerland or in France?

Per 100,000 inhabitants, Guess has 0.17 stores in Switzerland against 0.10 in France — a density 66 % higher. Both records come from the same source and the same method, which is the condition for the gap to mean anything.

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Underserved catchments, competitive overlap and potential by canton in Switzerland.

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