Bakery chains: Presence of e-reputation

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17%

Even though the bread and pastry market is still highly fragmented, it is becoming more structured, with the 22 leading chains capturing 11% of the market. Google reviews provide a wealth of information to measure the image: the chains have ratings ranging from 3.5 to 4.2 out of 5.

11%

This is the market share held by chain bakeries. The 22 leading bakery chains have nearly 2,700 points of sale, which is 8% of the bakeries. With an estimated turnover of €2,400 million, they hold over 11% of the market.

Density vs Presence

The higher the density of bakeries, the lower the share of chain bakeries.

+700

This is the number of bakeries owned by the leader in terms of the number of outlets, Marie Blachère. The chain is followed by Paul (356), La Mie Câline (238), and Ange (190).

4.17

This is the highest Google rating across all chain bakeries. It is awarded to Feuillette. Ange, Le Pétrin Riberou, L’atelier Papilles, and Sophie Lebreuilly follow.